2008年zero可乐市场调研报告

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1、ZERO可乐市场调研报告目录摘要……..................................................................................................................3【一】前期工作……..............................................................................................3一、现象观察……......................

2、...............................................................................3二、产品概念研究…….............................................................................................6三、预调研数据分析（顾客小组访谈、专家意见、二手资料）......................7四、业主意向…….........................

3、............................................................................15五、调研目标…….....................................................................................................16【二】问卷调查阶段……...................................................................

4、.................17〖一〗抽样计划..........................................................................................................17（一）样本容量的确定...............................................................................................17（二）抽样方案...................

5、........................................................................................18（三）实施计划...........................................................................................................20（四）抽样监督计划....................................................

6、...............................................23〖二〗调查数据分析..................................................................................................23一、消费者市场的状况...........................................................................................24二、产品定位

7、..........................................................................................................26三、价格定位..........................................................................................................31四、销售地点选择.....................................

8、..............................................................32五、促销方式.............................................................