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1、黑龙江大学本科生学年论文论文题目：虚假广告成因及法律规制学院：年级：专业：姓名：学号：指导教师：2012年8月30日locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame11论文题目虚假广告成因及法律规制成绩指导教师评语
2、指导教师：年月日学术委员会评语学术委员会主席：年月日locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame11摘要随着社会的不断发展，我国社会主义市场经济体制的建立，各种行业的竞相发展，广告作为一个重要的传播媒介和宣传策
3、略，其引导性和影响力都不断扩大。同时，也还存在一定的弊端，就是大量虚假广告开始充斥市场，不仅欺骗了消费者的信任，同时还会造成消费者的利益安全等系列问题，不利于市场的良性有序发展，对政治、经济、文化、道德等方面否产生重大影响。所以为了保障广大人民群众利益，维护市场经济的有序健康发展，孕育优秀文化，维系社会道德，虚假广告的防治刻不容缓。关键词虚假广告；广告法；事先审核locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichl
4、iquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame11AbstractWiththecontinuousdevelopmentofsociety,ourcountrytheestablishmentofthesocialistmarketeconomy,variousindustrycompete,advertisingasanimportantmediaandadvertisingstrategy,itslea
5、dingandinfluenceisexpanding.Atthesametime,alsohascertaindefects,isalargenumberoffalseadvertisingbegantofloodsthemarket,notonlydeceivetheconsumer'strust,andatthesametime,itwillcausetheinterestsoftheconsumersafety,etc.Seriesofproblems,goagainstmarketbenignandorderlydevelopment,thepoli
6、tical,economic,culturalandmoralaspectsnosignificantinfluence.Soinordertoensuretheinterestsofthemasses,maintainthemarketeconomicorderhealthdevelopment,pregnantexcellentcultureandmaintainingthesocialmorality,thepreventionandcontroloffalseadvertisingit.KeywordsFalseadvertising;advertis
7、inglaw;PriorreviewlocatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame11目录摘要IAbstractII前言1一、虚假广告的特征及其影响1（一）主体特定1（二）内容上的失实性1（三）手段上的欺骗性1（
8、四）结果的社会危害性1（五）影响的广泛
