资源描述：
《虚假广告的成因及治理》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、黑龙江大学本科生学年论文论文题目：虚假广告成因及法律规制学院：年级：专业：姓名：学号：指导教师：2012年8月30日ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmission
2、procedure,topreventthePartymember11论文题目虚假广告成因及法律规制成绩指导教师评语指导教师：年月日学术委员会评语学术委员会主席：年月日ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstr
3、ictlyperformintheadmissionprocedure,topreventthePartymember11摘要随着社会的不断发展，我国社会主义市场经济体制的建立，各种行业的竞相发展，广告作为一个重要的传播媒介和宣传策略，其引导性和影响力都不断扩大。同时，也还存在一定的弊端，就是大量虚假广告开始充斥市场，不仅欺骗了消费者的信任，同时还会造成消费者的利益安全等系列问题，不利于市场的良性有序发展，对政治、经济、文化、道德等方面否产生重大影响。所以为了保障广大人民群众利益，维护市场经济的有序健康发展，孕育优秀文化，维系
4、社会道德，虚假广告的防治刻不容缓。关键词虚假广告；广告法；事先审核ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePar
5、tymember11AbstractWiththecontinuousdevelopmentofsociety,ourcountrytheestablishmentofthesocialistmarketeconomy,variousindustrycompete,advertisingasanimportantmediaandadvertisingstrategy,itsleadingandinfluenceisexpanding.Atthesametime,alsohascertaindefects,isalargenum
6、beroffalseadvertisingbegantofloodsthemarket,notonlydeceivetheconsumer'strust,andatthesametime,itwillcausetheinterestsoftheconsumersafety,etc.Seriesofproblems,goagainstmarketbenignandorderlydevelopment,thepolitical,economic,culturalandmoralaspectsnosignificantinfluen
7、ce.Soinordertoensuretheinterestsofthemasses,maintainthemarketeconomicorderhealthdevelopment,pregnantexcellentcultureandmaintainingthesocialmorality,thepreventionandcontroloffalseadvertisingit.KeywordsFalseadvertising;advertisinglaw;Priorreviewofwork,relationships,ne
8、edandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopme
