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1、珠峰4S店营销现状及分析中文摘要经过几十年的发展，中国已成为全球重要汽车市场，而汽车营销一直是汽车产业中关键的环节，近年来随着国际先进的营销理念与中国特色的销售方式在中国汽车产业实际营销过程中不断碰撞与发展，作为目前中国汽车销售主流形式的4S店模式在经营方面出现了很多新的问题，从目前面临的严峻形势来看使我们不得不对汽车4S店营销进行探索与研究。本文运用市场营销学的基本原理，针对中誉奔驰北京世纪京誉汽车销售服务有限公司的营销现状，围绕汽车4S店如何在新的环境下提升自己的核心竞争力，在新的形势下进行有效的营销管理，以及营销危机管理等问题。关
2、键词营销现状对策分析locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcameAbstractAfterdecadesofdevelopment,hasbecomeanimportantChinagl
3、obalautomarket,automarketinghasbeenakeylinkintheautomotiveindustry,inrecentyears,withtheinternationaladvancedmarketingconceptandcharacteristicsofChinasalesintheactualmarketingChineseautomobileindustryconstantlyintheprocessofcollisionwiththedevelopment,asthemainstreamform
4、ofChinesecarsales4Sshopmodeinthebusinessaspectsoftheemergenceofmanynewproblems,fromtheausteresituationofviewsothatwecanexploreandresearchofautomobile4Sshopmarketing.Applyingthebasicprincipleofmarketing,marketingforthestatusquoinBeijingCenturyBeijing'sreputationofMercedes
5、BenzcarsalesServicesLimited,aroundtheautomobile4Sstorestoenhancetheircorecompetitivenessinthenewenvironment,effectivemarketingmanagementinthenewsituation,andtheproblemsofmarketingcrisismanagement.KeyWordsThemarketingpresentsituation；countermeasure；analysislocatedintheTom
6、b,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame目录第一章绪论31.选题研究背景及意义3第二章相关理论概述41.市场营销理论42.服务营销理论53.消费者行为学54.客户关系营销理论6第三章珠峰汽车4S店内部条件和营销现
7、状分析71.4S店概况72.内部条件分析73.营销现状分析84.营销存在的问题分析85.竞争对手分析86.营销环境分析9第四章珠峰汽车4S店的营销策略111.目标市场与定位策略112.展厅展示策略123.市场信息收集和反馈策略124.服务策略125.价格策略136.促销组合策略14第五章结论和期待141.结论142.期待14locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwin
8、emasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame第一章绪论1.选题研究
