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1、继续教育学院经、管、文类本科毕业论文论文题目浅谈中小企业竞争战略专业工商管理班级学号学生指导教师日期2010年11月制maintenancemeasures,thereisabigsecurityrisk,managementhashadagreatimpacttothecity.3.1-8busterminalstationstatusinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasically
2、meettheYibintravelneeds.Bus摘要随着我国改革开放和社会主义现代化建设的全面深入推进，我国经济社会发展取得了举世瞩目的伟大成就，特别是随着我国社会主义市场经济体制的日益完善，统一开放、竞争有序的市场环境日益形成，企业之间的竞争越来越激烈。随着我国新一轮“市场化”改革的全面深入推进，中小企业面临着前所未有的竞争压力，中小企业只有正确实施竞争战略，才能在新一轮市场化改革中赢得主动、赢得先机、赢得发展。本文以中小企业竞争战略作为研究对象，并以上海宝康公司作为案例，首先对中小企业的界定、
3、竞争战略的概念、竞争战略的理念以及中小企业实施竞争战略的价值进行了简要论述，然后对上海宝康公司竞争战略进行了分析，最后从优化产品战略、营销战略、品牌战略、人才战略、融资战略五个方面对上海富康竞争战略提升了优化路径，以期对上海宝康公司有所帮助。关键词：中小企业；竞争战略；存在问题；优化路径maintenancemeasures,thereisabigsecurityrisk,managementhashadagreatimpacttothecity.3.1-8busterminalstationstatu
4、sinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasicallymeettheYibintravelneeds.BusAbstractWiththedeepeningofChina'sreformandopeningupandsocialistmodernizationconstruction,China'seconomicandsocialdevelopmenthasmaderemarkablea
5、chievements,especiallyalongwithourcountrysocialistmarketeconomysystemisincreasinglyperfect,unifiedandopen,competitiveandorderlymarketenvironmentdaybyday,moreandmoreintensecompetitionamongenterprises.WiththedeepeningofChina'snewroundof"market"reform,small
6、andmedium-sizedenterprisesarefacingthehithertounknownpressureofcompetition,thesmallandmedium-sizedenterpriseonlycorrectimplementationofcompetitivestrategy,canbeinthenewroundofreformintheopportunitiestowin,win,wintheinitiativedevelopment.Inthispaper,thesm
7、allandmedium-sizedenterprisecompetitionstrategyastheresearchobject,andtakesShanghaiBaoKangcompanyasacase,firstdefinedtheconcept,competitivestrategy,competitivestrategyandtheconceptofthemedium-sizedandsmallenterprisestoimplementthecompetitivestrategyofthe
8、smallandmedium-sizedenterprisevaluearediscussedbriefly,andthenanalysesthecompetitivestrategyofShanghaiBaoKangcompany,finallyimprovetheoptimizationthepathfromtheoptimizationofproductstrategy,marketingstrategy,brandstrategy,
