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ID:17960730
大小:250.50 KB
页数:23页
时间:2018-09-11
《market entry and target selection 市场进入及目标选择》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ChristopherHumphryMarketEntryStrategy&TargetSearch&SelectionM&AMasterClass19th&20thMarch2001ContentsIntroductionandbackgroundMarketentrystrategyTopRoseCaseStudyTargetsearchandselectionMerrillLynchCasestudyIntroduction&BackgroundMarketentrystrategyandtargetsearchandselectionareconcernedwit
2、hstrategicquestionsonhowtoeffectivelygroworreorganisethebusinessWhereshouldweinvest?Whatscaleshouldweconsiderandwhen?Howcanwedivest?MarketEntryStrategyTargetSearch&SelectionCommercialDueDiligenceStrategicValuationSecuringtheDealIntegrationorMergerWhomshouldwebuy?Howgoodafitwilltheybe?Whoe
3、lsemightbeinterested?CGE&Yslegacyorganisationsbring15yearsexperienceinpre-dealM&AservicestothetableMarketEntryStrategyTargetSearch&SelectionCommercialDueDiligenceStrategicValuationSecuringtheDealIntegrationorMergerPre-DealDeal&PostDealGeminiSchroedersMerrillLynchRandstadtABNAmroUnitedBisc
4、uitsErnst&YoungRhone-PoulencLloyds—AbbeyLifeEKONobelxxxxxxConsequently,inbuildingournewM&Aserviceofferingwehavebuiltastrongpre-dealfocusCriteriadevelopmentPre-screening&pre-selectionProfilingofcandidatesChoice/PreferenceFirstContactsTargetSearch&SelectionCommercialDueDiligenceMarketentr
5、ystrategyStrategicValuationPostMergerIntegrationDe-MergerandSeparationUnderpinnedbyeffectiveChangeandProgrammeManagementStrategyreviewMakevs..buyBusinesscasedevelopmentOptionanalysisTargetanalysisMarketdynamicsTargetpositionandtrendsProcessreviewFitanalysesSynergyquantificationBusinesseva
6、luationIntegrationrequirementsNPV,EVA,CFROIetc.IntegrationblueprintingExecutivealignment&selectionOrganisationdesignTransitionplanningProgrammedesignandset-upRiskmanagementOrganisationmobilisationDe-mergerblueprintingExecutivealignment&selectionOrganisationdesignTransitionplanningProgramm
7、edesignandset-upRiskmanagementOrganisationmobilisationFocusofthispresentationTopRoseProjectMarketEntryStrategyRandstadt,aleadingtemporaryservicesfirm,hiredCGE&Ytoinvestigategrowthopportunitiesinthehigh-endsegmentofthemarketTeam’sObjectives:Examinethefeasibilityofahi
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