冷链储存和配送问题外文翻译（可编辑）

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1、冷链储存和配送问题外文翻译外文翻译原文Problemsofcoldstorage&distributionMaterialSource:InternationalJournalofRetail&DistributionManagementAuthor:BillTibbalsTherecentremarkableheat-wavehasfocussedattentionontheimportanceof"thecoldchain"inthedistributionoffreshfoods,andchangesinfoodbuyinghabitsmeanthatthequestion

2、oftemperaturecontrolledstorageanddistributionisbecomingincreasinglyimportanttotheretailerInthisfeaturewelookatsomeofthetrendswhichwereevidentintherecentTemperatureControlledStorageandDistributionShowatWembley,andtalktoafewoftheprincipalcompaniesinthebusiness.BillTibbalsTHEFOODbuyinghabitsofth

3、ehousewifein1983musthavebeenradicallychangedsincetheadventoftherefrigeratorand,inrecentyears,thedeepfreeze:bynowthefirstislargelyuniversalandsincetheblisteringsummersof'75and'76theincidenceofthelatterveryhigh.Certainly,thisyear'sfreakheatwaveswillbegoodnewsforthedeepfreezemanufacturersandfree

4、zercentresTheoldmyththatbuying'inbulk'wouldsavethehousewifehundredsofpoundsayear,simplybyinvestinginadeepfreeze,haslongbeendebunked.Whatyoudohearis:"Idon'tactuallysavemoney.Wetendtoeatmore;andit'samazinglyconvenient."Butthedeepfreezehasdefinitelymadeadifferencetobuyinghabits;ithasbroadenedthe

5、selectionofitemschosenforthesupermarkettrolley.Theshoppinglisthasdisappearedinfavorofarandomselectionofrememberedlabelsbasedonthe'we-eat-a-lot-of-that'premiseEventheheatwavesofJulymusthavemadelittledifferencetosuchaconsumershoppingpattern.TherearenoprizesforsuggestingthaticecreamsaleswereupWa

6、ll'sdoubledproductioninmid-July,orcannedsoftdrinks,ordelicatessenmeatsforsalads.Butaconsumerrestockingthedeepfreezewouldcertainlyhavemadenochangestotheroutineofvisitingthesupermarketandfreezercentre.Domesticrefrigerationhashadamarkedimpactonthewholestructureoffoodretailing.Ifyouallowthatthede

7、epfreezepermitsthecustomertobuylessfrequently,butinlargerquantities,thenitisclearthateveryfacetofretailingisaffectedbythisfactor.Weknowthatmorepeoplearebuyingdeepfreezers,andwillthuschangetheirpurchasinghabitsaccordingly.Wealsoknowthatretaile