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《中国服装门户行业网站运营方案（operation plan of chinese clothing portal industry website）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中国服装门户行业网站运营方案（OperationplanofChineseclothingportalindustrywebsite）OperationschemeofChineseclothingportalGeneralAllofouroperationswillbecombinedwithofflineresourcestoattractmembersasthemainpurpose.StageanalysisSitelocation->sitestart->+promotionalactivitiesof
2、theorganizationteambuildingwebsiteprofit->>Websitepositioning1.1definethekeywordsofthewebsiteWithindustry,withrelatedproducts,writemorethan20wordswiththetail,aftereditingarticlesandiscloselyrelatedtoSEOoptimization,onlineadvertising,andtheneedtoconsiderthemai
3、nbusiness,websitecontent,andtheaudience,andthesearchvolume.(ifthesearchamountisnotclear,youcantellustoanalyzeit.Thekeyistowriteasmanyaspossible,whenyoucandosomescreening1.2.organizationshavevaluablecontentorservicestotheirmembersWritedirectionsandsellingpoint
4、s:eachwebsitehasthemainbusinessdirectionandpositioning.Intheearlystage,itisnotrecommendedtosettoomuchdirectionandservice,inordertopreventfutureenergyconstraints,donothinggoodisnotdone.Therefore,itisrecommendedtochooseoneortwoserviceproviderstodothefirsttime,i
5、fthecontentoftheenergyandresourcescanbeputsome,ifthereisnoenergy,itisalsochoosetobreakthroughonetotwodirections.Intheearlystage,youcanalsomakesomeunderstandingofwhatdataorcontentthetargetmembersorcustomerswanttoachieve.Itwillbebettertodoitinatargetedway.1.3.p
6、ackagingwebsitemembersellingpointThisisthecoreissue.Beforeyougetthingsdone,youneedtowrapthemup,makethoseadvantagesandsellingpointsintowritteninformationoradvertisingmaterials,orphonescripts.Soyoucandowhatyou'regoingtodonext.Two.Websitestartup2.1personnelrecru
7、itment(aneditor,twocustomerserviceoutreach)editorrequirements:regularaccesstotheInternet,willuseOffice,willbeHTMLtypesettingediting,havesomeInternetexperience,haveacertainstyleofwriting.2.2collectpotentialmembers1.(customerinformation,includingbutnotlimitedto
8、e-mail,telephone,fax,specificstatus)2.collectingthroughofflinerelationships3.throughAlibabaEnterpriseLibrary4.searchengines5.collectinge-mailisaspecialsoftwarethatallowsittobesearchedonli
