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1、中国服装门户行业网站运营方案(OperationplanofChineseclothingportalindustrywebsite)OperationschemeofChineseclothingportalGeneralAllofouroperationswillbecombinedwithofflineresourcestoattractmembersasthemainpurpose.StageanalysisSitelocation->sitestart->+promotionalactivitiesoftheorganizationteamb
2、uildingwebsiteprofit->>Websitepositioning1.1definethekeywordsofthewebsiteWithindustry,withrelatedproducts,writemorethan20wordswiththetail,aftereditingarticlesandiscloselyrelatedtoSEOoptimization,onlineadvertising,andtheneedtoconsiderthemainbusiness,websitecontent,andtheaudience,
3、andthesearchvolume.(ifthesearchamountisnotclear,youcantellustoanalyzeit.Thekeyistowriteasmanyaspossible,whenyoucandosomescreening1.2.organizationshavevaluablecontentorservicestotheirmembersWritedirectionsandsellingpoints:eachwebsitehasthemainbusinessdirectionandpositioning.Inthe
4、earlystage,itisnotrecommendedtosettoomuchdirectionandservice,inordertopreventfutureenergyconstraints,donothinggoodisnotdone.Therefore,itisrecommendedtochooseoneortwoserviceproviderstodothefirsttime,ifthecontentoftheenergyandresourcescanbeputsome,ifthereisnoenergy,itisalsochooset
5、obreakthroughonetotwodirections.Intheearlystage,youcanalsomakesomeunderstandingofwhatdataorcontentthetargetmembersorcustomerswanttoachieve.Itwillbebettertodoitinatargetedway.1.3.packagingwebsitemembersellingpointThisisthecoreissue.Beforeyougetthingsdone,youneedtowrapthemup,maket
6、hoseadvantagesandsellingpointsintowritteninformationoradvertisingmaterials,orphonescripts.Soyoucandowhatyou'regoingtodonext.Two.Websitestartup2.1personnelrecruitment(aneditor,twocustomerserviceoutreach)editorrequirements:regularaccesstotheInternet,willuseOffice,willbeHTMLtypeset
7、tingediting,havesomeInternetexperience,haveacertainstyleofwriting.2.2collectpotentialmembers1.(customerinformation,includingbutnotlimitedtoe-mail,telephone,fax,specificstatus)2.collectingthroughofflinerelationships3.throughAlibabaEnterpriseLibrary4.searchengines5.collectinge-mai
8、lisaspecialsoftwarethatallowsittobesearchedonli