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1、商务英语推销信体裁的分析（AnanalysisofsaleslettergenreinBusinessEnglish）AnanalysisofsaleslettergenreinBusinessEnglishChengKeLiuAbstract:genreanalysis,asarelativelynewfieldoflinguistics,istheanalysisoftextualtextsfromthedescriptionofsurfacelayerstothedeeperandmulti-faceteda
2、nalysis.Thepurposeofthisthesisisonthebasisofthetheoryofbusinesslettersareanalyzed,inordertoformthestructureandpracticalfunctionandcommunicatecloselytogether,putforwardsomeeffectiveteachingmethodsofbusinessenglish.Genreanalysis,communicativepurpose,businessEngl
3、ishsalesletter1.PrefaceGenreanalysisisanimportantbranchofdiscourseanalysis.Itistheproductofinterdisciplinaryactivitiesinlinguistics,sociologyandpsychology.Withtheresearchonstylisticsanddiscourseanalysisindepth,thesurfacestructureoflinguistshavenotbeensatisfied
4、withthestudyoflanguagelevel,deepdiscussionisgraduallyturningtothemacrostructureofthetextanditscommunicativefunction,andtriestospecificcognitivestructurefromtheperspectiveofdiscoursegenreanalysiswithspecificdiscourse.TheAustralianSchoolofJimR.Martin(1992)regard
5、sgenreas"astep-by-step,communicativeandorientedprocessofsocialinteraction."".Eggins(1994)regardsgenreanalysisasa"step-by-step,purposefulactivitytype"inlanguageuse".Theybelievethatthepurposeofcommunicationdeterminesthegenreofexistence,conventionalandrestrictive
6、stressedthatthegenreisgenre,languageuserscomplywiththecommon,stylizedsocialcommunicationtools,withrepetitionandhabit.Genreanalysisinvolvesbothstylisticanalysisandregisteranalysis.Whenweanalyzegenre,weshouldcombinelinguisticanalysiswithsociologicalandpsychologi
7、calmethods.Webelievethatinordertostudycommunicativepurposes,wecananalyzetextsbelongingtothesamegenre,andthenfindtheirmacrogenrestructure.Inshort,genrestructureisthedirectembodimentofgenreorientation,stepandsocialconvention.2.generalstylisticfeaturesofbusinessE
8、nglish(genericfeatures)BusinessEnglishbelongstoESP(ESP),andhasthreecharacteristicsingenre:1)businessorientedBusinessorientedThemostsignificantfeatureofbusinessEnglishisclear:intheb
