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1、Program:electroniclibraryandinformationsystemsEmeraldArticle:Promotingyoure-books:lessonsfromtheUKJISCNationale-BookObservatoryRayLonsdale,ChrisArmstrongArticleinformation:Tocitethisdocument:RayLonsdale,ChrisArmstrong,(2010),"Promotingyoure-books:lessonsfromtheUKJISCNationale-BookObservatory",Progra
2、m:electroniclibraryandinformationsystems,Vol.44Iss:3pp.185-206Permanentlinktothisdocument:Downloadedon:24-05-2012References:Thisdocumentcontainsreferencesto29otherdocumentsTocopythisdocument:permissions@emeraldinsight.comAccesstothisdocumentwasgrantedthroughanEmeraldsubscriptionprovidedbyZHEJIANGUNI
3、VERSITYOFTECHNOLOGYLIBRARYForAuthors:Ifyouwouldliketowriteforthis,oranyotherEmeraldpublication,thenpleaseuseourEmeraldforAuthorsservice.Informationabouthowtochoosewhichpublicationtowriteforandsubmissionguidelinesareavailableforall.AdditionalhelpforauthorsisavailableforEmeraldsubscribers.Pleasevisitw
4、ww.emeraldinsight.com/authorsformoreinformation.AboutEmeraldwww.emeraldinsight.comWithoverfortyyears'experience,EmeraldGroupPublishingisaleadingindependentpublisherofglobalresearchwithimpactinbusiness,society,publicpolicyandeducation.Intotal,Emeraldpublishesover275journalsandmorethan130bookseries,as
5、wellasanextensiverangeofonlineproductsandservices.EmeraldisbothCOUNTER3andTRANSFERcompliant.TheorganizationisapartneroftheCommitteeonPublicationEthics(COPE)andalsoworkswithPorticoandtheLOCKSSinitiativefordigitalarchivepreservation.SouthChinaNormalUniversity(183.63.102.139)-2016/1/29DownloadPromoting
6、yourPromotingyoure-books:lessonse-booksfromtheUKJISCNationale-BookObservatory185RayLonsdaleDepartmentofInformationStudies,AberystwythUniversity,Received22February2010Aberystwyth,UK,andRevised10April2010Accepted17April2010ChrisArmstrongInformationAutomationLtd,Aberystwyth,UKAbstractPurpose–Thepurpose
7、ofthispaperistodescribethefindingsfromthequalitativestrandoftheNationale-BookObservatory(2007-2009)project,relatingtothepromotionofe-textbooksinUKuniversitiesbythelibrary,academicsandpublishers.Acomple
