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1、Program:electroniclibraryandinformationsystemsEmeraldArticle:Promotingyoure-books:lessonsfromtheUKJISCNationale-BookObservatoryRayLonsdale,ChrisArmstrongArticleinformation:Tocitethisdocument:RayLonsdale,ChrisArmstrong,(2010),"Promotingyoure-books:lessonsfromtheUKJISCNat
2、ionale-BookObservatory",Program:electroniclibraryandinformationsystems,Vol.44Iss:3pp.185-206Permanentlinktothisdocument:Downloadedon:24-05-2012References:Thisdocumentcontainsreferencesto29otherdocumentsTocopythisdocument:permissions@emeraldinsight.comAccesstothisdocumen
3、twasgrantedthroughanEmeraldsubscriptionprovidedbyZHEJIANGUNIVERSITYOFTECHNOLOGYLIBRARYForAuthors:Ifyouwouldliketowriteforthis,oranyotherEmeraldpublication,thenpleaseuseourEmeraldforAuthorsservice.Informationabouthowtochoosewhichpublicationtowriteforandsubmissionguidelin
4、esareavailableforall.AdditionalhelpforauthorsisavailableforEmeraldsubscribers.Pleasevisitwww.emeraldinsight.com/authorsformoreinformation.AboutEmeraldwww.emeraldinsight.comWithoverfortyyears'experience,EmeraldGroupPublishingisaleadingindependentpublisherofglobalresearch
5、withimpactinbusiness,society,publicpolicyandeducation.Intotal,Emeraldpublishesover275journalsandmorethan130bookseries,aswellasanextensiverangeofonlineproductsandservices.EmeraldisbothCOUNTER3andTRANSFERcompliant.TheorganizationisapartneroftheCommitteeonPublicationEthics
6、(COPE)andalsoworkswithPorticoandtheLOCKSSinitiativefordigitalarchivepreservation.SouthChinaNormalUniversity(183.63.102.139)-2016/1/29DownloadPromotingyourPromotingyoure-books:lessonse-booksfromtheUKJISCNationale-BookObservatory185RayLonsdaleDepartmentofInformationStudie
7、s,AberystwythUniversity,Received22February2010Aberystwyth,UK,andRevised10April2010Accepted17April2010ChrisArmstrongInformationAutomationLtd,Aberystwyth,UKAbstractPurpose–ThepurposeofthispaperistodescribethefindingsfromthequalitativestrandoftheNationale-BookObservatory(20
8、07-2009)project,relatingtothepromotionofe-textbooksinUKuniversitiesbythelibrary,academicsandpublishers.Acomple
