[哈佛商业评论1月-2月]harvard.business.review.

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1、JANUARYFEBRUARYTheHBRListTenBreakthroughIdeasforStrategyManagingAllianceswiththeBalancedScorecardRobertS.Kaplan,DavidP.Norton,andBjarneRugelsjoenExperienceFiveWaystoBungleaJobChangeBorisGroysbergandRobinAbrahamsSPECIALDOUBLEISSUESPOTLIGHTTrans

2、formyourbusinesstomeettoday’sRechallenges.ınventYOURCOMPANYYOURSTRATEGYYOURMARKETINGYOURCAREERwww.storemags.comwww.storemags.com&www.fantamag.comwww.fantamag.comwww.storemags.comwww.storemags.com&www.fantamag.comwww.fantamag.comSmarterbusinessforaSmarterPlanet

3、:Isitpossibletobuildasupplychainthatdeliversintelligence?Theinterconnectedworldweliveinoffersunprecedentedopportunitiesfortoday’sorganization.Buttheseopportunitiescomewithawholehostofchallengesforthosebusinesses’supplychains:rapidwageinflation,spikesincommodity

4、prices,unpredictablecurrencyrates.Transportationcostsalonecanfluctuatebyasmuchas250%peryear.IBMhelpscompaniesmanagecostvolatilitybybuildingflexibilitydirectlyintosupplychains,usingadvancedbusinessanalyticsandautomationtechnology—interconnectingeverythingfromcust

5、omerstosupplierstoITsystems.Allowingbusinessestoshiftworkloadsaroundtheglobe,adjustinventorybasedonchangingcustomerdemandandrespondtocurrencyfluctuationsbyrealigningglobalpartnerships.Thiskindofflexibilityishelpingcompaniesinindustriesasdiverseashealthcare,reta

6、ilandelectronicsadapttomarketchangesandcutcosts.Infact,lastyear,IBMhelpedbuildflexibilityinto17oftheworld’stop25supplychains.1Asmarterbusinessneedssmarterthinking.Let’sbuildasmarterplanet.ibm.com/managecostswww.storemags.comwww.storemags.com&www.fantamag.com1Ac

7、cordingtothe2009AMRResearchSupplyChainTop25.IBM,theIBMlogo,ibm.com,SmarterPlanetandtheplaneticonaretrademarksofInternationalBusinessMachinesCorp.,registeredinmanyjurisdictionsworldwide.OtherproductandservicenamesmightbetrademarksofIBMorothercompanies.Acurrentl

8、istofIBMtrademarksisavailableontheWebatwww.ibm.com/legal/copytrade.shtml.©InternationalBusinessMachinesCorporation2009.www.storemags.com&www.fantamag.comTHERE’SONLYONELEXUSPLANTOUT