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1、中州大学毕业论文浅谈市场营销管理观念的演变及启示学院：经济贸易学院专业：市场营销学号：姓名：指导教师：成绩：提交时间：2012年1月1日loanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofpersonsorinstitutions.Reviewfindingsandreviewcomments,accordingtotheBank'scredit中文
2、摘要市场营销管理观念作为企业营销活动的基本指导思想,对企业经营成败具有决定性意义。实践证明,现代市场营销观念的真正贯彻和全面实施,并不是轻而易举的。了解市场营销管理哲学在实践中的演变以及现代市场营销观念,全面贯彻现代市场营销管理观念,建立真正面向市场的企业,对企业的生产经营活动具有重要的现实意义,是摆在管理者面前的一项重要任务。营销观念是企业制定经营决策，开展市场营销活动的根本指导思想。企业的营销观念自产生至今共经历了生产观念、产品观念、推销观念、营销观念和社会营销观念五个阶段。本文从五个方面分析了营销观念演变的原因，并在此基础上得出营销观演变的启示。摘要：市场营销管理观
3、念营销观念生产管念产品观念推销观念社会营销观念loanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofpersonsorinstitutions.Reviewfindingsandreviewcomments,accordingtotheBank'screditAbstractMarketingmanagementconceptasthemarketin
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7、eptevolutionenlightenment.Abstract:marketingmanagementconceptmarketingconceptproductionpipereadproductconceptsocietalmarketingloanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofp
