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1、滨江名筑开盘前媒体投放安排序号媒体发布时间规格/版面推广主题单价总价备注1佳木斯日报2009-4-22整版尊荣奢华体现业主自身档次价值800064000元硬广22009-4-24园林景观体现温室花园敞开式会所32009-4-28项目综合卖点提炼五星级物业管理服务半版软文半版硬广42009-4-29公关活动开启人员征集硬广52009-5-6公关活动谢幕62009-5-8开盘日期公告72009-5-13项目升值潜力提炼ofwork,relationships,needandpossibility,putqualityfirst."Improvestructur
2、e",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartymember半版软文半版硬广82009-5-15盛大开盘9广播电视报2009-4-20整版硬广:四大综合卖点软文:项目升值潜力提炼700028000元半版软文半版硬广102009-4-27112009-5-4硬广:VIP卡发放优惠活动软
3、文:项目综合卖点提炼五星级物业管理服务122009-5-11硬广:盛大开盘软文:项目综合卖点提炼五星级物业管理服务13短信2009-4-2330万条蓄水期间活动优惠政策公告每条3.5分10500元ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstri
4、ctlyperformintheadmissionprocedure,topreventthePartymemberVIP卡发放优惠活动软性广告142009-5-12开盘信息告知15DM单张2009-4-205万份项目综合卖点提炼、开盘信息告知0.5元/张25000元硬性广告16室内展板3个认购流程、按揭流程、销控版140元/个420元软性广告17易拉宝6个四大综合卖、开盘日期、VIP卡认购流程150元/个900元流程顺序18路牌6个开盘信息,项目卖点1.8*1.5双面2500/年15000元硬性广告19户外围挡6个免费ofwork,relationshi
5、ps,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartymember20彩旗100个20元/面2000元21户外高空广告1块开盘日期公告新政府大楼130平米,3万/年30000元硬性广
6、告22名片人均2盒20元/盒140元销售物料23胸卡人均2个15元/个105元24彩虹门1个1500元25DM夹报2次5万0.05/张250026如意峰2009-4-20联版尊荣奢华体现业主自身档次价值3000元/整版12000元ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofa
7、matureone,andstrictlyperformintheadmissionprocedure,topreventthePartymemberDM报纸广告半版软文半版硬广272009-4-27项目综合卖点提炼五星级物业管理服务282009-5-4蓄水期间活动优惠政策公告VIP卡发放优惠活动292009-5-11项目综合卖点提炼、开盘信息告知总计金额192065元ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully
8、".Isamustadheretotheindividualabs