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1、湖南农业大学课程论文学院：公共管理与法学学院班级：社工一班姓名：柳权芳学号：201340103119课程论文题目：企业在知识经济时代的营销创新课程名称：市场营销学评阅成绩：评阅意见：成绩评定教师签名：日期：年月日otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrga
2、nization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand9企业在知识经济时代的营销创新学□□生：
3、柳权芳(公共管理与法学学院社工一班学号：201340103119)□□摘□要：随着科技和信息的发展，知识型经济成为一种潮流，同时也必然是一种挑战，一个企业只有在不断发展，瞬息万变的时代背景里能够完善自我，适应环境，发展自我，把握时代的脉搏，才谈得上“进化”，才能有所成功，最后立于不败之地。这无疑地，要求企业，尤其是有发展的强烈意愿和远大前途的企业在新的知识发挥至关重要的趋势下及时准确地调整营销策略，进行营销创新。本文围绕知识经济，认真分析知识经济对消费需求、产品、价格以及营销方式的影响，指出经济时代我国企业面临的营销新挑战、新问题，总结出我国企业要想适应知识经济
4、时代就必须创新营销策略，运用各种有效的手段开展营销活动，才能在日趋激烈的市场竞争中把握主动权，占据优势。□□关键词：知识经济企业营销战略市场竞争创新【Abstract】:withthedevelopmentofscienceandtechnologyandinformation,knowledgeeconomyhasbecomeatrend,willalsobeachallenge,onlyanenterprisedevelopmentvaryfromminutetominute,backgroundofthetimestoimprovethemselves,t
5、oadapttotheenvironment,thedevelopmentofself,tograspthepulseofthetimes,justtalktogoup"evolution",inordertosuccess,finallyremaininvincible.Thisundoubtedly,requeststheenterprise,especiallythestrongwillandgreatfuturedevelopmentofenterprisesplayacrucialtrendaccuratelyandtimelyadjustmentof
6、marketingstrategyinthenewknowledge,marketinginnovation.Thispaperaroundtheknowledgeeconomy,knowledgeeconomyandcarefulanalysisontheconsumptiondemand,product,priceandmarketingmodeofinfluence,pointedouttheneweconomicera,themarketingchallengesofChina'senterprisesarefacingnewproblems,summe
7、dupChina'senterpriseswanttoadapttotheeraofknowledgeeconomywemustinnovatethemarketingstrategy,theuseofvariouseffectivemeanstocarryoutmarketingactivities,inordertotograsptheinitiativeinthefiercemarketcompetition,occupytheadvantage. 【keywords】:theknowledgeeconomyenterprisecompetitionint
8、hemarketmark
