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1、请将我指出的小问题解决了,另外,请一定遵照学校规定的行文规范,严格遵循毕业论文的模板。找两位同学帮你阅读修改一下。另外,英语部分我做了点改动,请解决编排方面的问题(我不知你是如何造成的,所以无法帮你)。记住,我只有明天的时间给你签字了。工商人类学在网络营销的应用摘要:1924年著名的霍桑工程成功地将人类学参与式观察研究方法融入商业实践活动,并取得巨大经济效益。而后,工商人类学一词应运而生,意即运用人类学方法解决商业实践问题。工商人类学作为一门独立学科,带着它过去几十年的发展硕果,沉甸甸地走进互联网时代。互联网为商业信息交换提供了便利平台,然而亦给商业信息传递(即网络营销)制造了更多噪音。
2、自此,精准营销日渐成为商业实践成功的评判标准。精准化意味着充分掌握消费需求及消费习惯,因而工商人类学方法逐渐被尝试运用到网络营销方法中。本文将通过介绍当前工商人类学方法在网络营销中的应用概况,描述分析其二者融合的有效性以及未来发展趋势。关键词:工商人类学、网络营销、精准营销、GoogleAnalytics、社交媒体20currencydeposit,weprescribeapassonaregularbasis,qilucardaccountonaregularbasis),certificatebondsandsavingsbonds(electronic);3.notdrawnona
3、banksavingscertificate,certificatebondsapplyformortgageloans,acceptingonlythelender17ApplicationofBusinessAnthropologyinE-marketingAbstractIn1924,a known projectnamedthe Hawthorne workedsuccessfully byputtinganthropological participantobservationalresearchmethods into commercial practice,which ha
4、dmadegreateconomic benefits.Aterm ofbusiness anthropologycameintobeingsincethen,whichmeans tosolve the problem of businesspracticesbythe use of anthropological participantobservationalresearchFixtheproblem.methods. The business anthropology, workedas an independent discipline,isgettingintoInterne
5、terawith itsachievementsinthepastfewdecades ofdevelopment. TheInternet providesaconvenient platform for businessinformationexchange;however, itcreatedmore noisesto the transmissionofcommercialinformation (networkmarketing). Sincethen,precisemarketingiseventually becominga keyfactortosuccessful bu
6、sinesspractices. Precisemarketingmeans toknowof consumerdemandand theirconsuminghabitsperfectly,thus,business anthropologicalmethods havebeengradually applied to network marketing. Thisarticle willmakeaconclusionoftheuseofbusiness anthropologicalresearchmethodinthenetwork marketing area; meanwhil
7、e,italsopresentsadescriptiveanalysisof theeffectiveness ofFixtheproblem.integration and future developmenttrends.Keywords:BusinessAnthropology,E-marketing,PreciseMarketing,GoogleAnalytics,SocialMedia20currencydeposit,w