a new east africa campaign东非打响电信业争夺战

《a new east africa campaign东非打响电信业争夺战》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、AneweastAfricacampaign东非打响电信业争夺战出自译者说AneweastAfricacampaign翻译：janewfjTwoAfricanbusinessgiantsgohead-to-headovermobiletelecomsandpayments非洲两大商业巨头打响移动通信支付争夺战SAFARICOMisamongthemostinnovativefirmsinthetelecomsindustryworldwide,andeastAfrica’sbiggestcompany.IncumbencyhasnowputtheKenya-based

2、mobile-phoneoperatorinthecrosshairsofinsurgentrivals.Thecompanyisatthecentreofacorporatebattlethatisbeingwatchedintentlybythecontinent’sbusinessandgovernmentelites.肯尼亚移动运营商SAFARICOM不仅是全球电信行业最具创新意识的企业之一，也是东非规模最大的企业。这一关键地位导致众多对手对其虎视眈眈。SAFARICOM正处于这场企业大战的中心。非洲大陆的政商界精英们都在密切关注。Fewfirmshavedo

3、nemoreinrecentyearstoboostAfrica’sfortunesthanSafaricom.ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventtheP

4、artymemberIthasbuilttheworld’smostwidelyusedmobile-moneynetwork,calledM-Pesa,bringingfinancialservicestothepoorest.AlmosteveryoneinKenyacansendfundstoalmosteveryoneelseinstantaneouslyfromanymobilephone(notjustsmartphones).Thevalueoftransactionsflowingthroughthesystemisequivalenttoabout4

5、0%ofGDP.Itseaseofusehasmadepossibleallsortsofothereconomicactivitybasedaroundtheexchangeofsmallpayments.Itisnowbeingcopiedinmanyotherpoorcountries.近年来，在众多非洲企业中，Safaricom对非洲经济的贡献几乎是无可匹敌的。Safaricom建立了世界上使用最广泛的移动付费网络M-Pesa，使得最贫穷的人也能享受到金融服务。在肯尼亚，几乎人人都能利用手机（不限于智能手机）向他人发起实时转账。经由M-Pesa完成的交易的价值

6、相当于肯尼亚GDP的40%。该系统使用之便利使得基于小额支付往来的其他各类经济活动成为了可能。许多非洲欠发达国家都仿效了这一做法。Still,eventhegreatestgiftcanoutliveitsusefulness.M-Pesa’ssuccessisinpartduetowhateconomistscalla“networkeffect”—itsutilitygrowsthegreatertheproportionofthepopulationthatusesit.Networkeffectstendtoleadtomonopolies,andthatis

7、moreorlesswhathashappened.M-Pesaaccountsformorethan95%ofthemobile-moneymarketinKenya;andthepopularityofthepaymentssystemhasalsohelpedSafaricommaintainitsdominanceintermsofcallsandtextmessages.不过即便是最好的礼物也有无用的那天。M-Pesa的成功一部分归功于经济学家口中的“网络效应”——M-Pesa的实用性扩大了用户比例。网络效应倾向于导致垄断，日前发生的事件差