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1、BOPP行业竞争策略选择第15页摘要随着中国经济的持续、稳定和高速增长，人们对包装消费的需求日益增长，作为包装材料中用途最广、性价比最优的，拥有“包装皇后”美誉的BOPP薄膜得到了迅猛发展。本文通过对目前BOPP行业发展的分析，来揭示BOPP行业发展过程中所存在的问题，强调科学制定企业的竞争战略，增强企业的创新意识，获得核心竞争力是BOPP行业发展的方向。同时，以金浦公司为视角，来说明金浦公司实施“差异化战略”的目的，即通过产品品种结构调整，获取核心竞争力，用创新去适应顾客需求的变化，实现“差异致胜”。
2、关键词：BOPP，结构调整，核心竞争力，差异化战略20currencydeposit,weprescribeapassonaregularbasis,qilucardaccountonaregularbasis),certificatebondsandsavingsbonds(electronic);3.notdrawnonabanksavingscertificate,certificatebondsapplyformortgageloans,acceptingonlythelenderBOPP行业竞
3、争策略选择第15页AbstractWiththecontinuous,steadyandrapidgrowthofChineseeconomy,thedemandforpackageconsumptionisgrowingdayafterday,andtheBOPPfilmwiththereputationof‘QueenOfPackage’andthemostextensiveapplicationandbestavailableefficacycostratioamongallthepackagin
4、gmaterialshasregisteredtremendousdevelopment.ThispaperdisclosestheproblemsexistinginthedevelopmentofBOPPindustryviatheanalysisforthecurrentBOPPprogress,andstressesthatscientificdraftingofcompetitionstrategyforenterprises,boostingofinnovationawareness,and
5、acquisitionofcorecompetitivenessaretheorientationforBOPPindustrialdevelopment,Meanwhile,withJinpuCompanyasaviewpoint,itishighlightedthatinnovationisneededtoadapttothechangeofclientdemand,inordertorealize“winningbydifferentiation“Keywords:BOPP,thestructur
6、eadjust,corecompetencies,thedifferenceturnsstrategy20currencydeposit,weprescribeapassonaregularbasis,qilucardaccountonaregularbasis),certificatebondsandsavingsbonds(electronic);3.notdrawnonabanksavingscertificate,certificatebondsapplyformortgageloans,acc
7、eptingonlythelenderBOPP行业竞争策略选择第15页目录1引言12BOPP行业发展趋势22.1BOPP平膜需求量稳步增长.....................................................................22.2BOPP特种膜发展迅速....................................................................................32.3BOPP发展趋势.....
8、..............................................................................................................43BOPP行业发展的困境53.1原料价格上涨及供应紧张....................................................................................
