中国烟草行业营销模式的发展研究-汪林

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1、摘　要随着中国加入WTO，我国国民经济逐渐融入世界经济大环境中。烟草行业长期以来作为国家垄断行业，对我国的国民经济有着非一般的重要性。然而面对经济全球化这一不可逆转的历史趋势，中国的烟草行业必须从各方面进行改革与创新，适应新的时代和环境。本文着重讨论中国烟草行业的现行营销模式，联系目前的市场环境，就现行营销模式中提出一些问题。并在强调更新营销理念的基础上，研究优化现行营销模式的策略，以应对国内外烟草市场的变化。关键词：烟草专卖制度卷烟营销零售网络核心品牌maintenancemeasures,thereisabigsecurityrisk,managementhashadagreatimpa

2、cttothecity.3.1-8busterminalstationstatusinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasicallymeettheYibintravelneeds.Bus-37-目录第一章中国烟草行业的营销模式···············································31.1中国烟草行业营销模式的变迁·······················31.2中国烟草行业营销模式的特点·······················

3、····7第二章现行烟草行业营销模式的分析········································92.1国外烟草行业营销模式的特点···························92.2现行烟草营销模式的优点······························122.3现行烟草行业营销模式的缺陷·······················15第三章烟草行业现行营销模式的发展········································21maintenancemeasures,thereisabigsecurityrisk,mana

4、gementhashadagreatimpacttothecity.3.1-8busterminalstationstatusinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasicallymeettheYibintravelneeds.Bus-37-3.1加强烟草零售网络的管理·······················213.1.1卷烟零售网络管理的意义····················223.1.2卷烟零售网络建设中的创新营销···················263.1.

5、3提升卷烟销售网络延伸终端的形象················293.2以品牌建设为中心的营销模式··························323.2.1烟草行业的核心品牌定位·······················323.2.2培养中高端市场的营销模式·························33结束语·····································································34参考文献··························································

6、·········35maintenancemeasures,thereisabigsecurityrisk,managementhashadagreatimpacttothecity.3.1-8busterminalstationstatusinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasicallymeettheYibintravelneeds.Bus-37-致谢····························································

7、···········36中国烟草行业营销模式的发展研究第一章中国烟草行业的营销模式1.1　中国烟草行业营销模式的变迁我国自建国以来就开始着手建设烟草专卖制度。从1950年开始，国家对当时各地分散凌乱的卷烟生产企业实行重组和统一管理，明确烟草行业的税收政策，1952年国务院颁布了《卷烟专卖事业条例》初步形成了烟草行业的国家专卖制度；1982年中国烟草总公司成立；1983年，《烟草专卖条例》的颁布；直至1991