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1、Unit2TheMarketingConcept华南师范大学增城学院商务英语系Marketing:activitiesintendedtomakeandattractaprofitabledemandforaproductbymeanssuchasad.,salespromotion,pricing,carryingoutmarketresearch,anddevelopingandtestingnewproducts.市场拓展，市场营销通过广告，促销，定价，市场调查，开发和试验新产品等各种方法为产品招徕顾客，以增加利润。MarketingConcept：
2、营销概念Structure:Part1(P1－4)marketingandmarketingconcept:thelatteristhephilosophy(guideline)oftheformerP1:marketing:thedefinition,thepurpose,andtheenvironmentP2:marketingconceptP3:1)theprocessofmarketing(activities)2)thegoalofthemarketingconceptP4:topicsentence:thefirstsentencePart2(
3、p5－7)thedevelopmentofmarketingP5theproductioneraP6saleseraP7marketingdepartmenteraPart1P1:thedefinition,thepurpose,andtheenvironmentofmarketing1．Undertake:makeoneselfresponsibleforsth.承担Undertaking:work,etcthatonehasundertaken;taskorenterprise任务，事业，企业e.g.:commercial,financial,etc.
4、undertaking商业，金融等企业Smallbusinessesareariskyundertaking.小型企业要担很大的风险Gettingmarriedisaseriousundertaking.结婚是件大事2．Bedesignedforsb./sth.;bedesignedassth.;bedesignedtodosth.:bemadeorplannedforaparticularpurposeoruse为某目的或用途而制造或计划3.facilitate:makesth.easyorlessdifficultexpedite:hastenorsp
5、eedupe.g.:expeditethebuildingwork4.dynamic:adj.adynamicperson精力充沛的人n.theinnerdynamic内在力量P2:someexplanationofmarketingconcept1.tenet,guideline2．Coordinated：协调的4Concerted，harmonious，unisonousP3:theprocessandthegoal1.keeppacewithsb./sth.:moveforward,developorincreaseatthesamerate(ass
6、b./sth.)（与某人、物）并驾齐驱，齐头并进e.g.:It’simportantforafirmtokeeppacewithchangesinthemarket.对一个公司来说，能跟上市场的发展是很重要的。Arewageskeepingpacewithinflation?工资的增长跟得上通货膨胀的速度吗？1．Strikeabalance(betweenAandB):findasensiblemiddlepointbetweentwodemands,extremes,etc.;compromise找到折中办法；妥协e.g.:Itwasdifficultt
7、ostriketherightbalancebetweenjusticeandexpediency.在公正和私利之间很难两全process:1.findouttheneedandwant2.developtheproduct.....fulfilltheirneedandwant3.gettheproductstothecustomer4.Continuetoalter,adapt,anddevelopproducts...5.coordinateitsmarketingactivitiestoachieveitsobjectives.P4topicsen
8、tence:thefirstsentence0．note:noti
