大学课件_商务英语精读_UNIT2MARKETING市场营销

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1、Unit2TheMarketingConcept华南师范大学增城学院商务英语系Marketing:activitiesintendedtomakeandattractaprofitabledemandforaproductbymeanssuchasad>9salespromotion,pricing,carryingoutmarketresearch,anddevelopingandtestingnewproducts.市场拓展，市场营销通过广告，促销，定价，市场调查，开发和试验新产品等各种方法为产品招探顾客，以增加利润。Marke

2、tingConcept:营销概念Structure:Part1(Pl—4)marketingandmarketingconcept:thelatteristhephilosophy(guideline)oftheformerPl:marketing:thedefinition^thepurpose,andtheenvironmentP2:marketingconceptP3:l)theprocessofmarketing(activities)2)thegoalofthemarketingconceptP4:topicsentenc

3、e:thefirstsentencePart2(p5—7)thedevelopmentofmarketingP5theproductioneraP6saleseraP7marketingdepartmenteraPart1Pl:thedefinition,thepurpose,andtheenvironmentofmarketing1.Undertake:makeoneselfresponsibleforsth・承担Undertaking:work,etcthatonehasundertaken;taskorenterprise任务

4、，事业，企业e・g•:commercial,financial,etc.undertaking商业，金融等企业Smallbusinessesareariskyundertaking.小型企业要担很大的风险Gettingmarriedisaseriousundertaking*结婚是件大事2.Bedesignedforsb・/sth・；bedesignedassth.;bedesignedtodosth.:bemadeorplannedforaparticularpurposeoruse为某目的或用途而制造或计划3.facilitat

5、e:makesth.easyorlessdifficultexpedite:hastenorspeedupe.g•:expeditethebuildingwork4.dynamic:adj.adynamicperson精力充沛的人n.theinnerdynamic内在力量P2:someexplanationofmarketingconcept1.tenet,guideline1.Coordinated：协调的Concerted,harmonious,unisonousP3:theprocessandthegoal1.keeppace

6、withsb./sth•:moveforward,developorincreaseatthesamerate(assb./sth.)(与某人、物)并驾齐驱，齐头并进e.g•:TVsimportantforafirmtokeeppacewithchangesinthemarket*对一个公司来说，能跟上市场的发展是很重要的。Arewageskeepingpacewithinflation?工资的增长跟得上通货膨胀的速度吗？2.Strikeabalance(betweenAandB):findasensiblemiddlepointb

7、etweentwodemands,extremes,etc>;compromise找到折中办法；妥协e>g•:Itwasdifficulttostriketherightbalancebetweenjusticeandexpediency.在公正和私利之间很难两全process:Lfindouttheneedandwant2.developtheproduct••…fulfilltheirneedandwant3.gettheproductstothecustomer4.Continuetoalter,adapt,anddevelo

8、pproducts…5.coordinateitsmarketingactivitiestoachieveitsobjectives.P4topicsentence:thefirstsentence0.note:noticesth.;