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1、南昌大学硕士学位论文消防部队基层单位公共关系构建初探姓名：胡国丹申请学位级别：硕士专业：公共管理导教师：詹世友20091201AbstractmABSTRACTThemilitaryfireserviceisaspecialnon-profitorganization,whichisresponsibleforputtingoutfire’socialrescue,firesupervisionandothersimilarobligations.Alllevelsespeciallytheprimarysoldiersofmilitaryfireservicemustcontact
2、withthegovernment,socialorganizationsandthepublicduringthewholeprocessofrescueandtheyneedtocommunicatewitheveryaspectofoursocietyfrequently，whichdeterminesthatthepublicrelationship(PR)isplayingasignificantroleinthemilitaryfireservice,andit'sconditionaffectsthePRforthemilitaryfireservicedirectly
3、.Thisessaymainlydiscussedthecontent,function,significance,reality,causeofformationandtheconstructionblueprintoftheprimarylevelbrigade.IassumethatthePRforthemilitaryfireservicereferstotheaggregationofrelationshipsbetweentheprimarylevelbrigadeandthepublic.Thiskindofrelationshipisanobjectiveexiste
4、nce.It'smainlyaboutunderstanding,trustandsupport,whichcomesfromtopublictotheprimarylevelbrigade.ThePRsituationoftheprimarylevelbrigadeissignificanttofiresupervisonanddevelopmentofthemilitaryfireservice,thesoldiersneedtoworkhardonthatrelationship,whichisimportanttothePublicRelationship'sdevelopm
5、ent.Theconstructionofthespecificrelationshipshouldbecarriedonwiththetargetthatthepublicwillcompletelyunderstand,trustandsupporttheprimarylevelbrigade;theconstructionalsohasitsownprinciples,whichischaracterizedbyfacts,coordinationandpersistence;theconstructionhasitsowncoreideology,whichemphasize
6、image-building,informationcommunicationandPRplanning.Theywillreinforcethesubjectconstructionthroughstrengtheningleader'sconsciousnessofPR,implenting"everyoneinvolved"strategy,encouragingcadrestoplaytheleadingrolesandcultivatingprofessionals.Besides,theprimarylevelbrigadewillhostsomepropogandaac
7、tivitiesaimedatgovernment,media,firesafetykeyunitsandspecificresidents.Meanwhile,theywilltakenecessarymeasurestopreventPublicRelationshipCrisis.AgoodpublicrelationshipwilleventuallyAbstractpromotetheposotiveinteractionbetweenthemi
