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1、中南大学本科生毕业论文(设计)题目浅析我国涂料行业分析之工业汽车涂料学生姓名指导教师学院专业班级完成时间YibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktrafficsystemintheofpart,foraccurategraspcitytracktraf
2、ficresearchofobject摘要新中国成立60年来，伴随着国民经济各行业的发展，作为为其配套的涂料工业从一个极不引人注目的小行业逐步发展成为国民经济各领域必不可少的重要行业。经过几代人的顽强拼搏、开拓进取，我国已成为世界第二大涂料生产国和消费国，进入到世界涂料行业发展的主流。随着汽车产业在我国的飞速发展，汽车涂料市场越来越被大家所关注。本文对中国涂料行业的发展之汽车涂料作了分析本文对中国涂料行业的发展之汽车涂料作了分析，本文共四章：第一章介绍涂料行业发展及产能结构；第二章介绍了我国涂料行业现状及营销模
3、式；第三章重点分析了我国汽车涂料市场及企业总体状况；第四章简单分析了我国涂料本身发展方向。本文取材广泛，仅表达个人观点。关键词：涂料行业现状营销模式汽车涂料YibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktrafficsystemintheofpart,for
4、accurategraspcitytracktrafficresearchofobjectAbstractAlongwiththenationaleconomicaldevelopmentofvarioustrades,thecoatingindustryhasgraduallydevelopedfromaverysmallindustrytoanindispensableoneinallfieldsofournationaleconomyinthelast60yearssincetheestablishmen
5、tofNewChina.Throughhardworkofseveralgenerations,Chinahasbecomethesecondlargestcoatingproducingandconsumingcountry,aswellasthemainstreamofcoatingdevelopmentintheworld.Moreover,asthecarindustry’srapiddevelopmentinourcountry,theautomobilecoatingmarkethasbeenpai
6、dmoreandmoreattention.Inthisthesis,thedevelopmentofautomobilecoatingindustryinChinahasbeendescribed.Thethesisisdividedintofourchapters.Inthefirstchapter,thebasicdevelopmentofthewholecoatingindustryanditsproductivitystructureareintroduced.Thecurrentstatusofth
7、ecoatingindustryinourcountryanditsmarketingmodearemainlydiscussedinthesecondchapter.Inthethirdchapter,thewholeautomobilecoatingmarketanditsoverallenterprisestatusaredescribed.Finally,thedirectionoftheautomobilecoatingindustryinourcountryissimplyanalyzed.
Key
8、words:Coating,industrystatus,marketingmode,automobilecoating
目录第一章概述31.1、营销的概念31.2、涂料定义与分类31.2.1建筑涂料31.2.2汽车涂料41.2.3防腐涂料41.2.4特种涂料41.2.5粉末涂料4第二章中国涂料行业分析62.1世界涂料工业的分析与预测62.1.1增长速度与规模预测：62.1.2全球涂料
