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1、浅谈古村落旅游公司治理绩效评价(Governanceperformanceevaluationofancientvillagetourismcompany)Ontheperformanceevaluationofancientvillagetourismcompanygovernance[Abstract]fromtheadvantagesanddisadvantagesofdomesticandforeignexpertsandscholarsofcorporategovernanceevaluationsysteminpracticalapplicati
2、on,accordingtothespecialcharacteristicsofancientvillagetourismcorporategovernance,constructingaspecificvillagetourismcompanygovernanceevaluationindexsystem,usingAHP,determinetheweightofeachindex,andcomprehensivetoevaluatethegovernancestatusofthreekindsofancientvillagetourismcompany
3、.[GuanJianCI]governanceperformanceevaluationofancientvillagetourismcompanygovernancemodelFirst,theparticularityofancientvillagetourismcompanygovernanceAncientvillagetourismcompanyisatourismenterprisewhichmanagesancientvillageculturalexperiencetourismproductswithancientvillagetouris
4、mresourcesastheattraction.Ithasthecharacteristicsoftourismenterprises,thatis,theintegrationoftourismproductsandthesimultaneityofproductionandconsumption.Inaddition,itisalsoaspecialtypeoftourismenterprise.Theperformanceevaluationofancientvillagetourismcompanygovernanceistheapplicati
5、onofthegeneralcorporategovernanceevaluationinancientvillagetourismcompanies,andalsoconsidertheancientvillagetourismcompanyasaspecialgovernanceoftourismenterprisegovernance.Naturalscenicspotscanbeseparatedfromthecommunity,andthegovernanceofscenicspotscanbelessaffectedbythecommunity.
6、Thedevelopmentofculturaltourismresourcesinancientvillagesisrelatedtothelivingenvironment,resourcesdevelopmentandprotectionofresidentsinacertainarea.Itscharacteristicsareembodiedinthefollowingaspects:first,theparticularityofthemanagementofproductsandbusinessobjectives.Theancientvill
7、agetourismcompanymanagestheculturalexperiencetypetourismproduct,itsmanagementgoalisthebenefitandtheprotectioncoexist.Thismeansthatthevillagetourismcompanyshouldnotonlymaximizetheeconomicbenefits,butalsoensuretheeffectiveprotectionoftheresourcesandtheenvironment,andfinallyrealizethe
8、maximizationofthethreeinte