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1、目录摘要IABSTRACTII第1章绪论11.1汽车营销概述11.1.1我国汽车市场的特点11.2我国汽车营销的发展21.3北京现代概述2第2章现代瑞纳的消费者行为分析42.1现代瑞纳市场需求分析42.2现代瑞纳消费者购车的影响因素42.3现代瑞纳消费者购车渠道42.4现代瑞纳消费者产品配置4第3章现代瑞纳市场营销策略63.1现代瑞纳营销模式63.2现代瑞纳营销理念63.3影响轿车营销的因素6第4章现代瑞纳的整合营销策略84.1产品及价格策略84.2渠道策略84.2.1渠道建设84.2.2渠道管理与考核84.3广告
2、及公共关系策略9第5章其它相关营销策略105.1体验式营销105.1.1体验经济时代汽车企业营销战略的调整105.1.2汽车体验营销策略的制定与实施11结论13致谢14参考文献15theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,b
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