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1、EssentialsandFormsofBusinessLetter-writing商业信函的组成部分和格式7CofBusinessLetter1、Completeness完整2、Concreteness具体3、Conciseness简洁4、Clarity清楚5、Courtesy礼貌6、Consideration体谅7、Correctness正确Abusinessletteriswrittenforthepurposeofrequestingorconveyinginformation,makingarrangementsforbusine
2、ssactivitiesordealingwithmattersconcerningbusinessnegotiations.Whatonewritesshouldbefreefromgrammaticalblemishes,andalsofreefromtheslightestpossibilityofbeingmisunderstood.Clarity,concisenessandcourtesyaretheessentialqualitiesofbusinessletters.Moreover,completecontents,cor
3、rectinformationandlanguage,concreteideasandconsiderationforthecustomers’needsarealsoimportant.Althoughalessconventionalandfriendlierstyleispreferrednowadaysinbusinessletterwriting,itisstillbettertofollowasetstandarddeterminedbycustomasthebusinessworldhasbecomeaccustomedtos
4、uchestablishedpractices.LayoutofaBusinessLetter商业信函的格式ThreemajorformsIndentedForm缩格式BlockedForm齐头式ModifiedBlockedForm改良齐头式点击察看示例PartsofaBusinessLetter信件组成部分EssentialParts必要部分1.Theletterhead信头2.Thedateline日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyofthelett
5、er信文6.Thecomplimentaryclose结尾敬语7.Thesignature落款OptionalParts附加部分8.Theattentionline具体收信人9.Thesubjectline事由10.Thereferencenotation案号11.Theenclosure附件12.Thecarboncopynotation抄送13.Thepostscript附言1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing1000
6、5,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl@cofco.com.cn10.OurRef.YourRef.2.Date:15thNovember,20--3.MessrsH.Ronald&Co.556EastcheapLondon,E.C.3,England8.Attention:ImportDept.4.DearSirs,9.AquaticProducts5.Wethankyouforyourenquiryof5November.Incompliancewit
7、hyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorab
8、lereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig.____________
