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1、西南政法大学管理学院2013级市场营销专业《客户关系管理》课业考核作品星巴克客户体验分析报告姓名及学号：师静秋（2013064013）姓名及学号：姚青青（2013064015）姓名及学号：邓轲怡（2013064016）姓名及学号：赵颖超（2013064068）姓名及学号：张锦思（2013064071）姓名及学号：钟驭东（2013064008）指导教师：周杰二〇一五年十二月九日intheParkbelow.CenterParkofimportantplaces,likedrugstoragedistri
2、ct,nursingunit,foodstoragedistrict,importantmedicaldevicesequipmentbetween,narcoticsandthetoxicharmfulchemicalitems,operatingroomsecurityregional,importantmanagementregional,,setvarietyalarmfacilities,throughsoundlightalarmofwayreleasedalarminformation,
3、toldmanagementpersonneltimelyprocessingpolicelove,whilethroughnetworkcommunicationsfunctionachievedandsoundvideomonitoringsystem,accesssystemoflinkage.Thesystemconsistsofsensors,alarmbuttons,controlequipment,soundandlightalarmdevices,electronicdisplayde
4、vices,Systemintegratedmanagementsystem.Inthemonitoringcentertodisarmsettheprecautionareasaccordingtomanagementrequirements,centralizedalarmmanagement,whereyoucansetthezonetype,andcustomizeanynumberofalarmzones,eachzonecancontainanynumberofalarm,accordin
5、gtomonitorandoperatetheregionalgarrison,alarmpoints.MakingGISe-alertmap,markedonthemapallthealarmpoints,accesscontrol,audioandvideosurveillance,anddynamicrepresentationofthedeviceasadifferentcolor...Toalarmsystem,dependingonaudiomonitoringmanagementsyst
6、emandpublicbroadcast,accesssystemlinkageofmeansonrehabilitationcenterofpatients,andmedicalpersonnel,andfamily,crowdofflowachievedfullcontrol,eachemergencybutton,anddetectortriggeredpolicelovesignalShicanandothersystemlinkagemanagement,dangalarmpolicelov
7、etriggeredalarmShi,alarmhostwilltosoundlightalarmforminmonitoringCenterissuedalarm,whilealarmhosttomonitoringsystemmatrixissuedlinkagesignal,inmonitoringcenterspecifiedmonitorShangautomaticallyswitchthealarmregionalimage,Whenessentialgoodsandmedicines,d
8、angerousgoodsstoragewarehouseofaccesswithouthospitalmanagementauthoritywas目录一、企业简介5二、顾客体验设计5（一）星巴克如何注重客户感受5（二）星巴克成功的秘密5（三）星巴克目标消费群体8（四）星巴克的顾客体验式营销9（五）顾客体验的增强12（六）基于顾客体验的价值创新14三、星巴克的体验营销策略对顾客忠诚度的影响15(一）感性体验15（二）理性体验17四、问题及解决18（一）问
