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1、Adiversifiedapproachtobrandmanagement（多元化的品牌管理之道）Abstract:moreandmoreenterprisesbegintobelieveindiversifieddevelopmentwhen"diversification"isrisinginthefaceofthechallengeofmanyeconomists.Capitalchasinghuntingcanalwaysgethighprofits,whichisthemostconcentratedtargetofadvocating"wolf"entrepreneurstakin
2、gfood.Wellthen.Howtomanagethediversifieddevelopmentofthebrandisamustsubject.ThetabooandimpulseofdiversificationofChineseenterprisesareobviouslyrevealingapairofambivalence.Whilemanyenterprisesareeagertoenterdiversifiedindustries,theyareforcedtoavoidorintendtoweakenthestrategicintentionofenterprisesin
3、thisdevelopment.AUXfullyintothediversifieddevelopmentistheconceptof"newdiversification",althoughtheword"new"intryingtoseekmoretosolvethe"diversificationtrap"interpretationoftheway,butwestillcannotfindanyeffectiveandunique"aready-madepanacea".Asweallknow,founderhashonedoveradozenyears,inthefieldofIT,
4、whethersoftwareorhardwarehavelaidtheleadingpositionintheindustry,ITisthefounderofthegroup'sfirstindustry.Now,thefoundergroupmadeclearthesecondmainbusinessformedical,pharmaceutical,thesetwomainindustriesconstitutethefounderofthegroup's"mainbusiness"distinctiveindustrialdiversification".Thetwopillarof
5、theindustryobjectivelyformedindustrialdiversification,butthecompanyhasputforwarditsowndiversification,themainbusinessisverybright,highlyprofessionalmanagementandverycarefullimiteddiversification".AUXcarscausedcontroversyhasnotyetsubsided,diversifiedChinastillsoundoneafteranother,theYangtzeRiverDelta
6、region,manymainstreamenterprises,especiallyprivateenterprises,ismorediversifiedasaninevitablechoiceforenterprise'sdevelopment,aconsiderablenumberofenterprisesarenotevenawareofitsleadingindustryiswhatsection!NumerousfactshaveprovedthatmoreexcellententerprisesinavarietyofBrokebackdied,mostlywithimprop
7、erbrandmanagementisdirectlyrelatedto.(title)diversifiedsinglebrandmanagementInthefieldofantiwaveworlddiversificationinmainstreameconomics,butinpracticetheChineseenterprisediversificationbearingparadis
