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1、耐用之道_天奴创造,天奴品牌营销实战管理（Thewaytocreatedurable_Tarantino,Tarantinobrandmarketingmanagement）Anyproductorindustrycannotescapeintogrowth------maturegrowthregularityofthenaturaldecline,andtheriseoftheceramicindustryabouthardwareindustry,afternearly20yearsofgloriousdevelopment,nowalsoisthemanufacturer
2、ssalesdecline,dealerssaidofanagedperson,livinghard,thewholeindustryintoaviciousspiralofpricewarandthefutureisbleak.Forthehardwareindustry,therearesignsofagradualdecline.Suchcircumstances,beananachronism,isstillmuddlealong,contrarianbreakthrough,andcreateanewbrilliant?Whattoilluminatethefuture
3、ofhardwareindustry?Chinathroughoutthedevelopmentoftheindustryofbuildingmaterials,hardware,ceiling,floorandotherindustriesbelongtothesamematerialindustry,afterthesameworkshopandthepricewarstage,butaftermorethantenyearsofdevelopment,hascompletedtheindustrialupgrading,formingabrandoperationpatte
4、rn.Becauseoftherelativelylowentrybarrier,thehardwareindustryhasmoreandmoreparticipants.Thereareaboutseveralhundredbrandsintheindustry,andtheconcentrationoftheindustryisrelativelylow.Domesticbrandssuchashuitailong,eleganthardwaredevelopment.Foreignbrandsstaking,regionalbrandswitchblocking.Beyo
5、ndcountmotleycrewwithlowcost,lowprice,flexiblemeanstosnatchtheregionalmarketshare.TheInternethasnotyetseenastrongbrand,butinotherindustries,thepacewillaccelerate.Forconsumers,thehardwareissemi-finishedproducts,installationandafter-salesserviceisrequiredbeforethecompletionoftheuseofexperience,
6、productappearanceandtechnologyaresimilar,qualityisdifficulttoidentifyanddetectinashorttime.Fromthemarketdemand,asthepropertyoftheassociatedindustries,thedevelopmentofrealestateandnationalcontrolpolicieshaverelativelylargeimpact.Inparticular,theStateencouragesdeveloperstobuildfullydecoratedroo
7、ms,low-costhousing,thedirectcauseofthebuildingmaterialsindustrysaleschannelswillchangeinthefuture,sodevelopersanddecorationcompaniestobecomethemainsalestarget.Thelongrun,therigiddemandstillexistswhichindicatestheprospectofbuildingmaterialsind
