市场营销学作业答案

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1、市场营销学练习一题型单选题14多选题6是非题5总计25答题要求:一.单选题:1.某些企业认为“酒香不怕巷子深”，这种市场营销观念是（）A.生产观念B.产品观念C.推销观念D.市场营销观念正确答案为:B2.推销观念产生于（）A.买方市场B.Highway1/2.Railtransportationandlandusethere...Big.Urbanrailtransitasalow-pollutionurbanpublictransporthasbecomeamajorpositivedevelopmentandconst

2、ructionofthecity'smaintransportinfrastructurethroughtheconstructionofurbanrailtransitwillhelpcurbrapidgrowthintrafficdemandandhelpreducethecorefrequency卖方市场C.买方市场向卖方市场过渡阶段D.卖方市场向买方市场过渡阶段正确答案为:D3.现代市场营销观念的最大特点是企业以（）为中心。A.生产B.销售C.顾客D.服务正确答案为:C4.在顾客总价值中，最重要的因素是（）A.产品

3、价值B.Highway1/2.Railtransportationandlandusethere...Big.Urbanrailtransitasalow-pollutionurbanpublictransporthasbecomeamajorpositivedevelopmentandconstructionofthecity'smaintransportinfrastructurethroughtheconstructionofurbanrailtransitwillhelpcurbrapidgrowthintraff

4、icdemandandhelpreducethecorefrequency服务价值C.人员价值D.形象价值正确答案为:A5.在顾客总价值与其他成本一定的情况下，（）A.时间成本越低，顾客让渡价值越低B.时间成本越高，顾客让渡价值越高C.时间成本越低，顾客让渡价值越高D.时间成本无论高低，顾客让渡价值越低正确答案为:C6.麦当劳规定所有餐厅都采用再生纸制成的餐巾，这一措施体现了（）A.Highway1/2.Railtransportationandlandusethere...Big.Urbanrailtransitasal

5、ow-pollutionurbanpublictransporthasbecomeamajorpositivedevelopmentandconstructionofthecity'smaintransportinfrastructurethroughtheconstructionofurbanrailtransitwillhelpcurbrapidgrowthintrafficdemandandhelpreducethecorefrequency市场营销观念B.整体营销观念C.绿色营销观念D.大市场营销观念正确答案为:C

6、7.文化营销的关键是构建（）A.核心价值观念B.消费者对产品属性的认同C.品牌文化D.企业与消费者良好的关系正确答案为:A8.构成容量很大的现实市场必须是（）A.Highway1/2.Railtransportationandlandusethere...Big.Urbanrailtransitasalow-pollutionurbanpublictransporthasbecomeamajorpositivedevelopmentandconstructionofthecity'smaintransportinfrast

7、ructurethroughtheconstructionofurbanrailtransitwillhelpcurbrapidgrowthintrafficdemandandhelpreducethecorefrequency人口众多而购买力强B.购买力强而购买欲望大C.人口众多而购买欲望大D.人口众多、购买力强而购买欲望大正确答案为:D9.下列哪种说法是正确的？（）A.市场营销者可以通过市场营销活动创造需要B.需要就是对某种产品的需求C.市场营销者可以通过营销活动影响人们的欲望，进而影响人们的需求D.有了欲望，需求自然

8、产生正确答案为:C10.市场营销学认为，需求是（）A.Highway1/2.Railtransportationandlandusethere...Big.Urbanrailtransitasalow-pollutionurbanpublictransporthasbecomeamajorpositiv