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1、社区超市靠差异化摆脱市场挤压时间（Communitysupermarketgetridofthemarketsqueezetimebydifferentiation）Communitysupermarket:bydifferentiation,getridofthemarketsqueezetime:2012-01-02source:Chinabusinessnetworkauthor:Comparedwithhypermarkets,somesmallandmedium-sizedsupermarketsbasedonthecommunity,becauseofsmall
2、volume,scaleeffectisrelativelyweak,moredifficultdays.Now,supermarkets,departmentstores,specialtystoresandevenstreetshopsareabletoproducethecommunitysupermarkettrafficdiversioneffect,inthiscontext,thecommunitysupermarkethowtotransitionandbreakthrough?Theentrepreneurialcircles,weinvitedthepe
3、rsoninchargeoftheenterpriseandindustryexpertsonthistopicmainlydiscussed.Focusone:competitivepressureDuetoChina'scommercialnetworkplanninglackofnetworkresources,overopen,sothecommunitysupermarketsfaceexcessivedisorderlycompetition,profitspacenarrowinggradually,thesurvivalpressureincreasedsh
4、arply.Identifythesegment,highlighttheircorecompetitiveness,suchassupermarketsandconveniencestoresthanconvenience,thanthecompletecategoryandpriceadvantage;infreshbusiness,bewillingtolowercosts,the80%supermarketgoodsarefreshfoodanddailynecessities.LiYanchuan:facingthemarketcompetition,thecom
5、munitysupermarketshouldmakeitsownpositionandmakethedifferentiationmanagement.Supermarketssolvetheconsumers"one-stopshopping",requirementsofgoods,thereareotherstoresaroundtheparkinglot;theconveniencestoreisclosingfast,convenientfeatures,butthequantityofthegoodsaredominatedbyfoodandbeverage,
6、someconveniencestoresalsocontainssomeofthefastfoodconsumers,mainlywhite-collarandcommunitysupermarketlocation;istosolvepeoplethreemealsadayplussomecommoditypurchase.Afteraccuratepositioning,thecommunitysupermarketshouldstudyitsownconsumersandcustomers,andchoosetheappropriatecombinationofgo
7、odsaccordingtotheirownlocation.Forexample,80%ofthecommunitysupermarketproductsaredailynecessitiesandfreshfood.Therearemoreresidentialareasaroundthecommunitysupermarket,whichcangivefullplaytothisadvantageandincreasethedegreeofcohesionwithconsumers.Someofficewor
