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1、电子商务运作与实例课件(4)（E-commerceoperationandexamplecourseware(4)）Thispaperiscontributedbystcnxs_PptdocumentsmayexperiencepoorbrowsingontheWAPside.ItisrecommendedthatyouselectTXTfirstordownloadthesourcefiletothelocalmachine.Thethirdchapteristheapplicationofe-commerceandnetworkmarketing3.1t
2、heapplicationfieldofe-commerce3.2networkmarketing3.1applicationfieldsofelectroniccommerceNetworkbankingThenetworkbank,E-bankNetwork,EnglishBank,InternetBank,WebBank,Chinesealsocalledonlinebankingoronlinebanking,referstoadevelopmentbasedoninformationtechnologyandInternet,mainlybased
3、onthenewbankinginstitutionstocarryoutandprovideavarietyoffinancialservicesInternetplatformandserviceform.TheapplicationgoalofInternetbankingistoprovidefinancialservicesforcustomersatanytime(Anytime),anywhere(Anywhere)andinanyway(Anyway),sothenetworkbankhasbecomeaAAAor3Abank.Network
4、bankistheadvancedstageofelectronicbankdevelopment,anditistheelectronicbankinInternetEra3.1applicationfieldsofelectroniccommerceClassificationofnetworkbankingClassifiedaccordingtothemainserviceobjectofnetworkbankEnterprisenetworkbankItismainlyapplicabletoenterprisesandgovernmentdepa
5、rtmentsandotherenterprisesandorganizations.Generallyinvolvestherelativelylargeamountofpaymentandsettlementbusiness,highsecurityrequirements.PersonalnetworkbankPersonalonlinebankingismainlyapplicabletothedailyconsumptionpaymentandtransferofindividualsandfamilies.Classificationaccord
6、ingtothecompositionframeworkofnetworkbankPurenetworkbank(alsocalledvirtualbank)CompletelydependentonthedevelopmentofthenewInternetnetworkbank,inadditiontothebackgroundserviceprocessingcenter,thereisnootherphysicalbusinessinstitutions.Networkbankbasedontraditionalbankexpandingnetwor
7、kbusinessThetraditionalbanksuseInternetservicestoextendthebusinesstotheInternet,andthendevelopthenetworkbankingbusinessonthebasisoftheoriginalbank,whichisthecombinationofentityandvirtualbanking.3.1applicationfieldsofelectroniccommerceApplicationcharacteristicsofnetworkbankingCantak
8、ethecustomerasthecenter,ba
