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1、企业竞争情报机构该如何操作(Howshouldthecompetitiveintelligenceagenciesoperate)Enterprisecompetitiveintelligenceagencieshowtooperate?SouthKorea'sSamsungCorpstationedintheUnitedStatesLosangelesstaffsawamessagethroughthenewspaper:theimportationofcheapKoreanproducts,finallyanAmericanGuitarFactorywillbeclosed.T
2、hestaffputthemessagebacktotheheadquartersinSeoul,competitiveintelligencedepartmentheadquartersimmediatelyfollowingtheanalysisoftheinformation:theguitarisasymboloftheAmericanspiritofindependenceandfreedom,it'sgonelikeacowboydisappearwillmakeAmericanstoaccept.TheUnitedStatesmaytakerestrictivemea
3、suresonguitarimports,CongresswillprobablybyraisingtariffstoprotecttheUnitedStatesthissymbolicindustry.SotheSamsungCorptoseizethetime,asfaraspossibletobemoreguitartransportedtotheUnitedStates,warehouse.Justastheyexpected:theUnitedStatesCongressraisedtariffsonimportedguitars.BecauseSamsunghasala
4、rgenumberofinventory,soalthoughthetariffineffect,butitstillearnhighprofits.Thisexampleshowsthatwiththediversificationandglobalizationofeconomy,marketfactorsbecomemoreandmore,moreandmorecomplex.Theenterprisewantstobeinsuchacomplexandvolatileenvironmentfoothold,itmustworkinthecollectionandanalys
5、isofcompetitiveintelligencethroughlegalmeanstocarryoutallthecompetitors,competitiveenvironment.Tofindbusinessopportunitiesandthreats,reducethemarketreactiontime,avoidtheaccidentinthemarket,soastoimprovetheenterprisecompetitiveadvantage.However,inactualoperation,manycompetitiveintelligencedepar
6、tmentsarenon-existent,didnotplayarealeffect.Whydidthishappen?CompetitiveIntelligenceDepartmentoftheenterpriseshouldbehowtoeffectivelywork?Thiswillhelpyoutoestablishanefficientcompetitiveintelligencedepartment.One,whynottheefficientoperationofCompetitiveIntelligenceDepartmentWhycompetitiveintel
7、ligencedepartmentsofmanyenterprisescannotachievethedesiredresults,andthislackofbusinessleadersandintelligencetounderstandingcausedbycompetitiveintelligence.Therefore,toestablishcompetitiveintelligencedepartmentsefficiently,itisnecessary