云南财经大学国际工商学院澳班mgt论文

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1、AResearchonCulturalandEnvironmentalContextinInternationalManagement10Content1.Introduction22.CulturalandEnvironmentalContextforGlobalManager22.1PowerDistance32.2UncertaintyAvoidance32.3Individualism42.4Masculinity42.5Long-termandShort-termOrientation53.Case53.1MasculinityandFemininity——AContrastiv

2、eAnalysisofHewlett-PackardandTCL’sCross-culturalManagementinFrance53.2FromCentralizationtoSeparation——Samsung’sSuccessinChina73.3Individualism——Haier’sCulturalIntegrationintheUnitedStates83.4UnfamiliarwithLocalBusinessEnvironment——Gree’sLossinBrazilianMarket84.Conclusion9Reference10101.Introductio

3、nWiththedevelopmentofglobalization,increasingculturaldiversityhasbecomeanemergingissueinglobalmanagementthatmanagerscannotignore.Theseculturaldiversitiesareoriginatedfromthedifferencesincross-countriesbusinessandculturalenvironment,whichmayaffectcommunication,negotiationanddecisionmakingofinternat

4、ionalmanagement.Globalmanagersthusshouldhaveaclearunderstandingofthehost-countrycultureandbusinessenvironment,soastogainacompetitiveadvantage(Deresky,2014,p.92).Thisessayusedculturalvaluedimensionstheorytoexplaintheenvironmentalandculturalfactorsthataffectmanagement,andthenanalyzehowanunderstandin

5、gofthesefactorsinhostcountrycanbringglobalmanagersanadvantageincompetitiveindustries.Severalcaseswouldbeusedtoexplainhowtheadvantagewasgenerated.2.CulturalandEnvironmentalContextforGlobalManagerSincethesharedvalueandbeliefcannotbeexactlythesameindifferentsocieties,theresultingsocialculturesarealso

6、different,whichdeeplyinfluenceon-the-jobbehaviors.Toadapttothesedifferences,managersmustpossessculturalintelligenceandcultivateculturalsensitivity.Culturalintelligencerequiresmanagerstonotonlydevelopknowledgeaboutthelocal-countryenvironment,butalsoknowhowtousethatknowledgetoadjusttheirbehaviors.Cu

7、lturalsensitivityistheawarenessofcaringaboutanotherculture(Deresky,2014,p.93).Anunderstandingofvaluedimensionscanhelpmanagersdevelopthesetwocapacitiesandestablishculturalprofileofhostcountry.Inaddition,theunderst