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1、从大众到分众再到直复营销（Fromthemassestothemassesandthentothedirectmarketing）PrimerWhenyouopenthemailboxandfoundthecreditcardcompaniessentyoutheconsumptionrecordsandintegralcashcollateral,whenyouopenthemailbox,professionalconferencemagazinesentyousointerestedinyourinvitationsenttoyourmobilepho
2、neorTheRacquetClubHotelonthetennisactivitiestoremind,whenyouarebackwhenyouareadirectmarketingactivitiesoftheparticipants.Whetheryourealizeitornot,moreandmoredirectmarketingcampaignshavecometoyou.Infact,manyenterprisesinChinahaveconsciouslyorunconsciously,consciouslyandunconsciously
3、appliedthedirectmarketingintheprocessofenterprisemarketing,salesandservice.Althoughwhatisdirectmarketing,howtododirectmarketingisnotveryclear,orthattheyaredoing"simple"directmarketing"Infact,itisnotaneasythingtomakegooduseofdirectmarketing,anddirectmarketingisadooraboutmarketingkno
4、wledge,ascience,isalsoanart,isalsoaprocessofimplementation.Thepurposeofthispaperisthatreadershaveabasicunderstandingofdirectmarketing,findawayoutofa"simple"directmarketinguserstodirectmarketingexperts,makedirectmarketingmoreeffectivelyfortheenterpriseproductsandbusinesspromotionser
5、vices,openupanewblueoceaninthefieldofmarketing.TheprosperityanddevelopmentofdirectmarketingistheinevitableresultofthedevelopmentofmarketeconomyandinformationtechnologyLookingbackatthechangesinmarketinginthelast150years,youcanseeaclearcurveofchange.Wedon'tneedmarketingwhenwehaveasho
6、rtageofgoodsoraplannedeconomy.WhenChinabegantoenterthemarketeconomy,Chinabegantohavemassmarketing.AndintheWesthasenteredtheeraofmassmarketing.Fordhasestablishedagreatmodel,whichcanberegardedastheclassicofmassmarketing.Itproducesthesamecolor,thesametypeofcar,wontheabsolutemarketlead
7、ership.Advertising,media,brandarethemainstreamofthisstage.When,inChina,gofurther,peoplewearthesamecolorandstyleofclothing,individualwillcompletelyobeythewillofthestate,personalitymeanstofindthepettybourgeoisie.Secondly,theemergenceofmarketsegments,focusmarketingbecomemainstream.Peo
8、plearenolongersatisfiedwit
