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1、平面广告设计技巧（Graphicadvertisingdesignskills）Technologyisnoteverything.Withouttechnology,wecanneverdoit.Thisarticlewillintroducetherelevantprofessionalskills,including:1,pictures2title3,layoutdesign4,fontArt5,copycontentPicturesandtitlesareimportantandinseparableEachofthefivepeoplewhonoticeyoursel
2、ections,thereisapersonwhoonlyseesyourpictures.Titleandstandardname(Logo).Titlesandpicturesmustmatcheachother.Thecombinationofcaptionsandpicturesshouldenabletheconsumertoseewhatyou'reselling.Shirt?Soap?Catfood?Thisistheminimumrequirement.Otherelements-secondary,butnotunimportantIfthetitleandth
3、epicturearefirmandinseparable,otherfactorsintheselectionarethesame,buttheyarenotasimportantastheformer.Howcanyouconsiderchoreographyandfontsseparately?Orthinkaboutthemseparatelyfrompictures?Theartofdealingwiththesesubtletiesisjustright,andeachcomponentrequiresrelevantprofessionalskills.Severa
4、lproblemsofselfexaminationpictureofthepicture:*thesizeofthepicture?*canyouincludefascinatingstories?*canthepicturesbenews?*canyoudemonstratetheproduct?*cantheproductbethemaincharacterofthepicture?*doesithavesurprisingvisualeffects?*picturesorpaintings?*didyouinvestenoughheart?Picture-pictures
5、ize?Usuallyalargeandeye-catchingpicturecanattractmorereadersthanasmallpictureofasmallwalk.Butpicturesmustbeinterestingbeyondthebigones.Otherwise,anenlargedlacklusterpictureonlywillbecomeabigoneoftheannoyingthingworsethanasmallpicture.Picture-canyouincludefascinatingstories?Theuseoffeaturestor
6、ieshasledOgilvytowinrepeatedly.Thereaderlooksatthepictureandthinks,"what'sthis?""Thenhewouldreadon.Ruhari(Harold,Rudolph)wasoneofthefirstinvestigatorstostudyselectedtexts.Hecalledthemagicfactor"storyappeal"("Storyappeal").Themorestorystoriesyouputintoyourphotos,themorepeoplewillnoticeyourad.P
7、icture-canthepicturesbenews?Newspicturescannotonlyincreasethereader'sinterestinreading,butalsousuallyeliminatesomeoftheconflictingsentimentsabouttheselections.Thekeyofpicturenewsisnotnews,adogbitesamanbitesadogthatisnotnews,news.Picture-canyo
