how has semiotics affected graphic design

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1、Howhassemioticsaffectedgraphicdesign　　Intoday’sinformationage，semioticsisdevelopingatanexcitedspeed.Inthewakeofthelonghistory，semioticshaschangedfromthelanguagesymbolstothenon-languagesymbols.Asoneofthemainwaytodisseminateinformation，ofcoursegraphicdesignh

2、asbeeninfluencedinanumberofways.Thisessaywillfirstpayattentiontotheapplicationofthesemioticsingraphicdesignintheearlysociety.Afterthat，itwillgivethreeimportanceeffectsofsemioticstographicdesign.Finally，itwillintroducetheChinesedesignershavefocusedontheusag

3、eofthevisualsymbolstogetmoreexpressiveontheirworks.　　Semioticsisakindofknowledge，whichresearchthesymbolicsystem.Approximately170millionyearsago，beforetheprimitivesociety，peoplehaveengagedabouttheoriginaldesign，andusedtheearlysemioticstorecordandenrichtheir

4、life.Forexample，ourancestorsusedtheropestorecordtheirlife，andmadethesymbolbecomethetraditionalsocialinformation.AnotherexampleisthesymbolsfromtheNeolithicartifactsareinordertosharethesecretmessages.Astheseexamplesshow，intheearlysociety，thesemioticshasbeenu

5、sedinthebasicdesign.　　Graphicdesignisbasedonthevisualmedia，suchasnewspapers，posters，packagingandsoon.Accordingtothecreativedimensiontotransformtheinformationintosymbolsthroughscientificandartisticprocessing.Asaresult，graphicdesignhasbeeninfluencedbysemioti

6、cs.Thisessaywillgivethreeimportanceeffectsofsemioticstographicdesign.Firstofall，semioticsmakethegraphicdesigncantransfertheinformationmorescientificandaccurate.Forexample，inthepackagingdesign，properuseofsemioticscansimplifythedesigncontent，andmakepeopleeas

7、ilyunderstandthemeaningsandcharacteristicsoftheproducts.Thenextimportantinfluenceisthatthesemioticsmakestheperformanceexpressionofgraphicdesignmorecolorful.Thedifferentusageofvisualsymbols，suchas，color，shape，space，montageandsoon.Asaresult，vividandpowerfulv

8、isualsymbolscanhelppeoplestimulateinterestandgetthedeepimpression，especiallyusetheuniquecreative.Finally，themaininfluenceisthatthesemioticsmakesthegraphicdesignthroughvisualsymbolsreflectthehiddenmeaningofthe