资源描述：
《s w o t analysis的论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、SWOTAnalysis的论文inmodernstrategicmanagementandplanning,swotanalysisisawidelyknowndiagnostictool.swotanalysisreferstounderstandingthestrengthandweaknessofthecompetitorsrelativetooneself,andrealisingtheopportunitiesandthreatsthattheenvironmentmayimpactonone’sbusiness.interestingly,swotanalys
2、iswasalreadyadvocatedbysuntzumorethan2,000yearsagowhenhesaid: ”knowyourenemy,knowyourself,andyourvictorywillnotbethreatened.knowtheweather,knowtheterrain,andyourvictorywillbecomplete. infact,“knowyourenemy,knowyourself”isprobablytheSWOTAnalysis的论文inmodernstrategicmanagementandplanning,swo
3、tanalysisisawidelyknowndiagnostictool.swotanalysisreferstounderstandingthestrengthandweaknessofthecompetitorsrelativetooneself,andrealisingtheopportunitiesandthreatsthattheenvironmentmayimpactonone’sbusiness.interestingly,swotanalysiswasalreadyadvocatedbysuntzumorethan2,000yearsagowhenhes
4、aid: ”knowyourenemy,knowyourself,andyourvictorywillnotbethreatened.knowtheweather,knowtheterrain,andyourvictorywillbecomplete. infact,“knowyourenemy,knowyourself”isprobablytheSWOTAnalysis的论文inmodernstrategicmanagementandplanning,swotanalysisisawidelyknowndiagnostictool.swotanalysisreferst
5、ounderstandingthestrengthandweaknessofthecompetitorsrelativetooneself,andrealisingtheopportunitiesandthreatsthattheenvironmentmayimpactonone’sbusiness.interestingly,swotanalysiswasalreadyadvocatedbysuntzumorethan2,000yearsagowhenhesaid: ”knowyourenemy,knowyourself,andyourvictorywillnotbet
6、hreatened.knowtheweather,knowtheterrain,andyourvictorywillbecomplete. infact,“knowyourenemy,knowyourself”isprobablythemostwell-knownphraseinsuntzu’sartofwar.itisalsothemostcitedphrase.evenmaotse-tungwasknowntosay,“knowyourenemy,knowyourself;hundredbattles,hundredwon”.similarly,manyjapanes
7、esamuraiwarriorsinthepasthadquotedaspectsofthisparticularfamousphrasebysuntzu.inmylecturestoexecutivesaroundtheworld,ihaveoftenusedthisphrasetoarguethatwhatwenowcommonlycalledswotanalysisisnotamodern“invention”fromthewesternworld.rather,itoriginatedinchinamorethan2,
