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1、--------------------------------------------精品文档Word可编辑值得收藏------------------------------------------------S.W.O.T.AnalysisPartS.W.O.T.AnalysisPart2AfterWorldWarII,theJapaneseeconomywasinruins,anditsindustrieshighlyuncompetitive.Itwassimplynotpossibletocompetehead
2、-onagainstthelargeWesternbusinesscorporations.Instead,theJapanesemanufacturerschosetofocusonmakingproductsthatWesternmanufacturersignored.Thus,whiletheseWesterngiantswerestronginmakingthebigmodelsofcars,refrigerators,appliances,motorcycles,photocopiers,etc.,theywe
3、reweakinmakingthesmallermodels.Infact,inmanycases,theyignoredmakingthesmallerandcheapermodelscompletely. Sensingtheopportunities,theJapanesemanufacturerschosetofocusonmakingsmallerrangesofcars,motorcycles,refrigerators,photocopiers,appliances,etc.Here,itisimportan
4、ttopointoutthattheJapaneseproductswerenotonlycheapbutalsoinferiorinthe1960s,andevenintheearly1970s.However,asthecompetitionwasnotstronginthemarketforthesmallerrangeofproducts,theJapanesemanufacturerswereevenabletobuilduptheirstrengthsovertime. Similarly,theJapanes
5、emanufacturersalsowentaftermarketswhichthelargeWesternbusinesscorporationswereweakin,orcompletelyignored.Forexample,theAmericanmanufacturerscompletelyignoredtheSouth-eastAsianmarketaswellasmanyotherAsianmarketsinthe1960sand1970s.Instead,theychosetoconcentratetheir
6、strengthsandeffortslargelyathome,andintheCanadianandEuropeanmarkets.Sensingtheopportunities,theJapanesemanufacturersdecidedtopenetratetheseSouth-eastAsianandotherAsianmarketswith6----------------------------------------------------精品文档值得收藏-------------------------
7、------------------------------------------------------------------------------精品文档Word可编辑值得收藏------------------------------------------------S.W.O.T.AnalysisPartS.W.O.T.AnalysisPart2AfterWorldWarII,theJapaneseeconomywasinruins,anditsindustrieshighlyuncompetitive.I
8、twassimplynotpossibletocompetehead-onagainstthelargeWesternbusinesscorporations.Instead,theJapanesemanufacturerschosetofocusonmakingproductsthatWesternm
