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1、SWOTAnalysis的论文inmodernstrategicmanagementandplanning,swotanalysisisawidelyknowndiagnostictool.swotanalysisreferstounderstandingthestrengthandweaknessofthecompetitorsrelativetooneself,andrealisingtheopportunitiesandthreatsthattheenvironmentmayimpactonone’sbusiness.interestingly,swotanalysiswasalre
2、adyadvocatedbysuntzumorethan2,000yearsagowhenhesaid: ”knowyourenemy,knowyourself,andyourvictorywillnotbethreatened.knowtheweather,knowtheterrain,andyourvictorywillbecomplete. infact,“knowyourenemy,knowyourself”isprobablytheSWOTAnalysis的论文inmodernstrategicmanagementandplanning,swotanalysisisawidely
3、knowndiagnostictool.swotanalysisreferstounderstandingthestrengthandweaknessofthecompetitorsrelativetooneself,andrealisingtheopportunitiesandthreatsthattheenvironmentmayimpactonone’sbusiness.interestingly,swotanalysiswasalreadyadvocatedbysuntzumorethan2,000yearsagowhenhesaid: ”knowyourenemy,knowyou
4、rself,andyourvictorywillnotbethreatened.knowtheweather,knowtheterrain,andyourvictorywillbecomplete. infact,“knowyourenemy,knowyourself”isprobablytheSWOTAnalysis的论文inmodernstrategicmanagementandplanning,swotanalysisisawidelyknowndiagnostictool.swotanalysisreferstounderstandingthestrengthandweakness
5、ofthecompetitorsrelativetooneself,andrealisingtheopportunitiesandthreatsthattheenvironmentmayimpactonone’sbusiness.interestingly,swotanalysiswasalreadyadvocatedbysuntzumorethan2,000yearsagowhenhesaid: ”knowyourenemy,knowyourself,andyourvictorywillnotbethreatened.knowtheweather,knowtheterrain,andyo
6、urvictorywillbecomplete. infact,“knowyourenemy,knowyourself”isprobablythemostwell-knownphraseinsuntzu’sartofwar.itisalsothemostcitedphrase.evenmaotse-tungwasknowntosay,“knowyourenemy,knowyourself;hundredbattles,hundredwon”.similarly,manyjapanesesamuraiwarriorsinthepasthadquotedaspectsofthisparticu
7、larfamousphrasebysuntzu.inmylecturestoexecutivesaroundtheworld,ihaveoftenusedthisphrasetoarguethatwhatwenowcommonlycalledswotanalysisisnotamodern“invention”fromthewesternworld.rather,itoriginatedinchinamorethan2,
