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1、全球品牌网对话中国品牌三十年（GlobalbrandnetworkdialogueChinesebrandforthirtyyears）Seriestopics:ThirtyyearsofreformandopeningupTodayisDecember18,2008,thatis,30yearsagotoday,theparty'sthethirdPlenarySessionofthe11thCPCCentralCommitteegrandconvening.Thisconferencehasrealizedthegreatturningpointwhichhasfar-reach
2、ingsignificancesincethefoundingofnewChina,andopenedanewhistoricalperiodofChina'sreformandopeningup.Tothisend,wehavemadeadialoguewithChinabrandinthepast30yearsofdevelopmentandchangewithCEOBrandEquityManagementResearchInstitutechiefbrandarchitectYangXilun.Chinesebrandisstillintheinitialstageofglo
3、balbrandnetworkQ:afterBeijingOlympicGamesended,CCTV,sina.com.cn,people'sdaily,fromthecentraltothelocalmedia,havefocusedonatopic:thirtyyearsofreformandopeningup.Thecontentinvolvespoliticalreform,economicdevelopment,socialprogress,improvementoflifeandsoon.Asaseniorbrandexpert,howdoyouinterpretthe
4、developmentofChinesebrandsinthepastthirtyyearsfromabrandperspective?YangXi:fromthebrandpointofview,"thirtyyearsofreformandopeningup"intheheartsoftheChinesepeopleisarecognition,highdegreeofparticipationoftheerabrand.Youwillfindthatthemajormediareviewofthethirtyyearsofreformandopeningup,infact,ar
5、etalkingaboutthethirtyyearsofbrandevents,brandcharactersconstitutethebrandstory."Change"beyondimagination,"anexcitingtime","stones","allthemoney","theriseofgreatpowers"andsoontoconstituteour"30years"reformandopeningupimpression.1978-2008,thethirtyyearsofChina'sreformandopeningup,andthethirtyyea
6、rsforChineseenterprisestobuildtheirbrands.Fromthecurrentpointofview,Chinahasmorethan20enterprisestoentertheworldtop500,andbecomeaworld-classbrandisstillzero,itcanbesaidthatthecurrentChinaisnotthefullsenseoftheinternationalbrand,becausethedefinitionofinternationalbrandis30%oftheprofitsfromtheove
7、rseasmarketmust.Theso-calledlocalbrandsalsoneedtoexperiencethetestoftime,asChina'swell-knowntrademarkSanluEventisanexample.Sowecanputthis30yearstobeabrandconceptin,butcannotbesaidtobeasuccessinthebrand.Globalbrandnetworkquestion:y
