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2、ur,throughmergersandacquisitionstoachievebrandstrategicsynergy!,tipsoffivebrandfromfirsttolasttotheconsumerasthecenter,tipssix,learntoopenProcter&Gamble-cultureonthegrowthofthebrandsupport!BeatP&G!Daydreaming!That'sajoke!Because,intheeyesofprofessionalsandconsumers,P&Gistoostrong--
3、Sincetheestablishmentofnearly168years,mostofthetime,theUnitedStatesProcter&Gamblehasbeenoneofthereputablecompanies:itsbrand-suchasthe1946launchoftheknowntoeveryfamilyin1961launchedthe"Tide"and"Pampers";itisfullofmarketinginnovation--in1880s,Procter&GambleisoneoftheUnitedStates,thef
4、irmfirstnationaladvertisingcompanyin1930s,itinsertanadvertisementinaradiodrama"MaPerkins"approachistheoriginof"soapopera"aword.Itsmanagementhasalsobecomeabenchmarkintheindustry:in1930s,P&Gdevelopedtheconceptof"brandmanagement".IthaslongbeenregardedastheWhampoa MilitaryAcademyintheA
5、mericanbusinesscommunity-GeCorp,CEO,Immelt,3M,CEO,MikeNani,eBay,CEO,MargaretWhitmanandMicrosoftCEOBallmer,allfromProcter&gamble.Procter&Gambleacquiredthemen'scarebrand-Gillettein05years,thecompany05annualturnoverofmorethan$65billion,andmorethan10%ofthenetprofit!Itiswashingindustrys
6、uperaircraftcarrier!P&Ghas21brandsalesexceeded$1billion!Haveanoverwhelmingadvantageinmanycategories!Therefore,P&GhasbeenregardedasaChinabrandinChineseGodfather!AlmostwordbrandwillalsoforProcter&GambleandProcter&Gamble!Chinesewashingindustryhasfosteredalargenumberofbrandsandchannels
7、ofoperationpersonnel!Suchasuperdinosaurcanbedefeated?Theanswerisyes!Thekeyistofirstfindthesecretsofwinningbrand!Oneofthesecrets,destroyingthebasistheProcter&GamblecategorymanagementProcter&Gambleintheworld'smostsuccessfulisthatithascreatedandtheoneandonlycategorymanagement,whichisa
8、lsoanimportantreasonforPro
