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1、大型节事的市场化运作管理（Marketoperationmanagementoflarge-scaleevents）Marketoperationmanagementoflarge-scaleeventsHavea"citynamecard"reputationofthelargefestivalbecauseofitsresourceintegrationandamplificationeffectinsideandoutsidetheindustrychainextensioneffect,optimizationofindustryconvergencecanformanewf
2、ormofthecurrenthottransformationandUpgrading--Basedonmodernserviceindustry,moreandmorelocalgovernmentsatalllevelsofourattention,especiallywell-knownathomeandabroadthefestival'ssuccess,itispositiveitcannotonlyenrichtheculturallifeofthelocalresidentsinashortperiodoftime,greatlyenhancethelocalvisi
3、bility,butalsocanpromotethedevelopmentoflocaltourismindustry,promotethedevelopmentofcateringandaccommodationindustry,transportationindustry,entertainmentindustryandotherrelatedindustries,optimizingindustrialstructure,socialtheeconomic,culture,thefestivalheldthepositiveandfar-reachingimpact.Howe
4、ver,inthe"performancedriven"and"blindly","thepursuitofeconomicinterests"ofthesituation,"ChinatypeFestival"blossomeverywhere,manylocalgovernmentsspendhugesumsofmoney,orfoundedcontinuedtodolarge-scaleactivities,theresultsareoftencounterproductive,ineffectiveorevenlosses.Accordingtoprofessionalres
5、earchinstitutions,morethan95%ofourlocalpeoplesaidthereisnoclosecontactwiththefestivalofthestatistics,exposedtheso-called"havefunwiththecitizens"and"popularfestival"hiddenbehindthefestival--forwhom?Howtoformtheecologicalcycleofpublicparticipation,touristpraise,enterpriseprofitsandgovernmentbenef
6、ithasbecomea"bottleneck"problemfacedbylocalgovernmentsatalllevels,andthechoiceofoperationmodeisparticularlyimportant.I.marketoperationmodeinlinewithChina'snationalconditionsAtpresentChinalargefestivalsorganizationhasthecultureofthestage,singingandtrade"was,publicperceptionisalsomoretothegovernm
7、entinvestment,publicparticipationisnotenough,causingenterprisestoparticipateintheproblemoflow,themarketmechanismisnotperfect.Manyyearsofexplorationexperienceanddomesticsuccessfulcaseshaveprovedthatthe"governmentled,marketoperation
