建立商业关系信函结构和常用表达

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1、Opening:•sourceofinformationrelatedtotheaddressee•intentiontoestablishbusinessrelationsBody:•briefintroductiontoyourfirm•invitationforinquiryClosing:•promise•hopeforanearlyreplySource:•Welearnfrom…yournameandaddress•Wehaveobtainedyourn&afrom…•Yourn&ahavebeengiven/passed/recommen

2、ded/introducedtousby….•On/Attherecommendationof…,wehavelearnedwithpleasurethen&aofyourfirm.•Havingreceivedyourn&afrom…weunderstandthatyouareinthemarketfor…•Weoweyourn&ato…,throughwhomwelearnedthatyouareimporters/exportersof…•Weareindebtedto…foryourn&a,andshouldbepleasedtoopenupb

3、usinessrelationswithyouinthelineof..•Wehaveread/seenyouradvertisementin…andhavepleasureinestablishingbusinessrelationswithyou.•Wevisitedyourstand/boothat…andhopetoopenuptradebusinesswithyouinthefieldof…•ChamberofCommerce•TradeFairandExhibition•CommercialCounselor’sOffice•TradeDi

4、rectory•TelephoneBook•AdvertisementsIntention:•Wearewritingyouinthehopeofestablishingbusinessrelations(relationship)withyou.•Wenowavailourselvesofthisopportunitytowritetoyoutoseeifbrcanbeestablishedbyastartofsomepracticaltransactions.•Wehope/arewillingtoenterintobrwithyourcompan

5、y.•Wearelookingforwardtoalastingandpleasantbrwithyou.Self-Introduction:•Weareexporters/importersofthesamelinesofyourbusinessandareparticularlyinterestedin…•Wearewellestablishedasanexportcorporationof…in…andareenjoyinghighreputationfor….•Thecommodities/productswearehandlingconsis

6、tof…•Wehavebeenengagedinexporting/importing…•Wespecializeintheimportandexportof…Request:•Please•Kindly•Pleasekindly•Bekind/goodenoughtodo•havethekindness/goodnesstodo•Enclosure:•1.Enclosedpleasefind…•2.Enclosedwesendyou…•3.Weencloseherewith…•4.Wetakethelibertytoencloseherein…•5.

7、Wearepleasedtohandyouenclosed…•6.Asfor….,Pleaseseetheattachment.•Offer：•1.Ourlatestpricelistandcatalogwillbesenttoyouuponrequest.•2.Weencloseacopyofcatalogueforyourreferenceandhopeyouwouldcontactusifanyitemisofinteresttoyou.•3.Wearepleasedtosendyouourlatestcatalog,togetherwithal

8、istofourquotationson…basis.•4.Inordertoacquaint