“北城·清郡”房地产项目策划方案

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1、“北城·清郡”项目策划书组长：王颖组员：于婧、李源香、张天元、郑亚楠、王希、王丽莉、刘峰作、梁爽指导教师：牛天勇86目录第一篇北京市宏观经济情况第1章经济因素分析1．1北京市居民收入状况·················································31．2北京市近几年在房地产方面的投资状况·································51．3北京市人口发展变化状况·········································

2、····6第2章政治因素分析2．1城市发展规划的主要方向·············································72．2北京市政府在发展房地产方面近两年的重要政策分析·····················7第3章北京市2009—2010年房地产市场供求状况3．1北京市一手房市场供求状况···········································93．22009-2010年北京市二手房市场供求状况·····················

3、··········103．32009-2010年北京市租赁房房市场供求状况·····························103．4市场总体供求分析预测··············································10第二篇项目地段市场趋势分析1、项目简介·······························································132、项目周围区域特点2．1昌平概况·····················

4、······································132．2昌平东部新区·······················································14862．3中关村科技园区昌平园···············································213、地段微观分析3．1微观用地条件分析··················································243．2项目SWOT分析

5、·····················································304、本项目竞争项目市场概况4．1区域住宅供应市场调研分析···········································314．2区域住宅市场发展趋势···············································385、调查问卷分析················································38第三篇项

6、目总体规划设计1、工程概况································································492、规划设计································································523、景观规划································································524、公建配置·······················

7、·········································525、住宅设计································································556、环保、消防设计··························································577、主要技术经济指标························································58

8、868、结构设计································································589、给排水设计······························································5810、消防系统·······························································59第四篇北城•清郡整合推广方案1、推广核