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1、BusinessEnglishVocabularyadvertising-showyourproductstocustomersthroughradio,televisionornewspapers"Whatisthebestwayforustoadvertiseourproduct?"afford-abletobuy,haveenoughmoneytobuy"Televisionisthebestadvertising,butthemostexpensive.Canweaffordit?"agenda-adetailedplanforameeting."Th
2、efirstitemonouragendaisadvertising."booming-businessisgrowingveryfast"Thisyearbusinessisbooming,sowecanstartthinkingaboutincreasingourinvestments."borrow-gettingmoneyfromsomeoneelse,orfromabank,whichwemustpaybacklater"Weneedtoborrow$100,000toexpandourbusiness."brand-thenameofawell-k
3、nownproduct(McDonald's,CocaCola,Volkswagen,etc.)"We'llneedtoborrowmoneyforadvertising,thenwe'llbuildourbrandawareness."breakeven-whenourspendingequalstheamountwereceivefromsales"Thecompanydidn'tmakemoneynorlosemoneyduringthelastquarter.Theyjustbrokeeven."bribe-secretlypayingmoneytog
4、etspecialfavorsfromacompanyorgovernmentofficial"Shewassenttoprisonfor30yearsfortryingtobribeahighofficial."budget-adetailedplanforspendingmoney"Theseconditemonouragendaisthebudget.Weneedtopayspecialattentiontoadvertising,marketingandbuildingoursalesstaff.Oh,andweneedtosignificantlyi
5、ncreaseourbudgetforEnglishteachers!"calculate-tocount,add,subtract,multiply,dividenumbers"It'snothardtocalculate-ifwekeepspendingmoremoneythanwetakein,we'llhavetosellmore!"cancel-todecideNOTtobuysomethingthatyouhadagreedtobefore"Beforetheycanceltheorder,findoutwhattheproblemisandfix
6、it!"capital-money"Ifwehadmorecapitaltoinvest,wewouldbuildanewfactory."chargefor-askmoneyforpayment"Weneverchargeforrepairs.Makingsureourproductsworkisincludedinthepurchase6price."CEO-thetopofficerinacompany,thechiefexecutiveofficer"HowcanwefindagoodCEOwhoknowshowtorunabusinessintoda
7、y'sbusinessenvironment?"CFO-thetopfinancialofficerinacompany"TheCFOwillbeattendingtoday'smeetingtotalkaboutfundamentalaccountingprinciples."commission-apercentageofeachsalethatgoesdirectlytothesalesperson"Oursalespeopleget10%foreachitemsold,butthatincreasesasheorshesellsmore."compet
8、ition-othercompanie