资源描述：
《网络团购的商业价值及风险分析（the commercial value and risk analysis of online group buying）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、网络团购的商业价值及风险分析（Thecommercialvalueandriskanalysisofonlinegroupbuying）Thefollowingisane-commercethesisaboutthecommercialvalueandriskanalysisofonlinegroupbuying.Welcometobrowse!Abstract:asanewconsumptionpattern,thenetworkgrouppurchasenotonlybringconsumerbehaviorso
2、thatconsumersfindeverythingfreshandnew,itisnotonlyanewtypeofmarketingforbusinessestosavemoneyandprofit,isaninnovativeconsumerrevolution.Intheimmaturemarketofelectronicbusinessaffairs,networkgrouppurchaseinbusinesses,consumersandthesiteitselfhasthecommercialvalu
3、eofitsabilitytoquicklysweptthemarket,butinacrisisofconfidence,thehomogenizationofcompetition,developmentandmarketsupervisionTherisksalsoposechallengesforitsprospects.Keywords:onlinegroupbuying;commercialvalue;riskanalysisWiththedevelopmentofChina'seconomycontin
4、uestoacceleratethepace,improvepeople'slivingstandards,thedemandformoreandmorepeopleofcatering,entertainment,beautyandothersectorsoftheserviceindustry,withechoesofmoreandmorebusinessesinvolvedinthisindustry.Insuchafiercecompetitiveenvironment,anewtypeofmarketing
5、,andevencanbesaidtobeshopping,israpidlydevelopingwiththethunder,thisisthenetworkgroupbuying.Networkorganizationistheso-callednetworkgrouppurchasegrouppurchase,isthatconsumersdonotknoweachotherthroughtheInternet,thepowerofthe"gettogether"togatherfunds,increaseof
6、businessandnegotiationability,inordertoachievethebestprice.Accordingtotheprincipleofsmallprofits,quickturnover,largequantityandhighprice,themerchantscangivethegrouppurchasediscountbelowtheretailpriceandthehigh-qualityservicethatcannotbeboughtalone.Grouppurchase
7、websiteasanintermediarybodyconnectionbetweenbusinessesandconsumers,providepreferentialgoodsandservicestoconsumersandbusinessesofthecity,fromtheCommission,consumersgetpreferentialprices,businessmenearnfeesandpopularity.1thedevelopmentofonlinegroupbuyinginChinaTh
8、eboomofonlinegroupbuyinginChinawasinthefirsthalfof2010.InJanuary2010,afterthefirstChinesegrouppurchasesitefullonlineline,thenumberofgrouppurchasewebsiteincreasesrapidly,inAp
