国外顶级户外鞋服品牌专业商品企划课件

《国外顶级户外鞋服品牌专业商品企划课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、TIFFANYYERBYGLOBALAPPAREL&DEVELOPMENTMANAGERMyBackground:RoyalRobbins,Inc.~Design&MerchandisingManagerResponsibleforcreatinganddevelopingacollectionofoutdoorandtravelclothingforaglobalmarket.OtherpositionsheldatRoyalRobbinsoverthe7yearsIwasemployed:SeniorDesigner

2、DesignerProductDeveloperAssistantMerchandiserINTRODUCTIONOBJECTIVESTolaunchagloballyrelevantcollectionofapparelforSpring/Summer2008thatisinnovative,uniqueanddesignedtobewellmerchandised.Creatingasignaturetointegratefootwearandapparelwhichwillpositivelyimpactgloba

3、lbrandidentity.Toofferanopportunitytogrowthebrandandmarketshare.CATEGORYSTRATEGYWHATSTHEPLAN…?OVERVIEWHOWDOWEGETTHEREForAutumn/Winter2007wehavecooperatedwithHi-TecMidEuropeandchosenthebestelementsoftheircollectiontolaunchaninterimappareloffering.Cooperatingwithaw

4、orld-class,leadingagentinHongKongtoobtainhighqualitysuppliersthatwillgiveusthebestproductforthebestprice.POSITIONINGFORS/S2008COMPETITORSINTHEMIX:RegattaColumbiaTNFCraghoppersAIGLEPOSITIONINGFORS/S2008PRICEPOSITIONINGBest=V-LITEpureBetter=V-LITEactiveGood=Essenti

5、alsOURREASONFORBEING…Throughinnovativedesignandsmartsourcingwewillbringhighlytechnical,featuredrivenandwinningqualitygarmentstoourmainstreamconsumer.OVERVIEWAUTUMN/WINTER2007GLOBALAPPARELCOLLECTIONMen’sSki2Jackets1Fleece1PantWomen’sSki2Jackets1Fleece1PantMen’sOut

6、door&Casual3Jackets1Fleece3Pants2BaseLayerKnitTopsWomen’sOutdoor&Casual3Jackets1Fleece2Pants2BaseLayerKnitTopsSkiAccessory1KnitHatOutdoorAccessories2CapsBreakout2AW07ProductWorkbookBrentwoodOctober/November2007Subsidiary/DistributorName:________________________

7、GlobalApparelCollectionAW‘07005-coal/warmgrey/lime102-coralred/coreblack/v-litewhite002-coreblack/coregold/v-litewhite100-sportred/coal/v-litewhiteDorianSki200–navy/coal/v-litewhiteMaatSki003-warmgrey/coreblack/v-litewhitePursonOutdoor/Ski005-coal200-navy100-spor

8、tredBambaSki005-coal002-coreblack003-warmgrey100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%nylon,3000/3000,tapedseamT