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1、AnalysisoftheInefficientConsumerSurplusofChina’sDomesticallyProducedCarsAnalysisoftheInefficientConsumerSurplusofChineseDomesticallyProducedCarsHeyingDeng*HeyingDeng(1974.2-),female,Ph.D,visitingscholarofUniversityofWesternSydney,AustraliaandlecturerofManagementSchoolofShengya
2、ngUniversityofTechnology.Herstudyfieldiscustomerloyaltyandshareholderequity.MailingAddress:ManagementCollege,ShengyangUniversityofTechnology,110023;Currentaddress:SydneyGraduateSchoolofManagement,PostBox6145,ParramattaDeliveryCentre,NSW2150,AustraliaEmail:dengheying@hotmail.co
3、m;StanGlase**StanGlaser,professorofSydneyGraduateSchoolofManagement,PostBox6145,ParramattaDeliveryCentre,NSW2150,Australia*HongYu***HongYu,female,Ph.DcandidateofNortheastUniversityofFinanceandEconomics.**Abstract:ThetheoreticalfoundationofthisthesisistheextendedValue-Addedtheo
4、ry——Value-Creatingtheory.TheconclusiontheauthorgetsisthatChinesedomesticallyproducedcarsarelackoftheabilitytocreatebiggerconsumersurplus.Theauthorstudiesthereasonscausedtheseweaknesses,thenegativeeffectscausedbythisproblemandgivessuggestionsonhowtoenhanceconsumersurplusforChin
5、esedomesticallyproducedcars,givesthemanufacturer’ssurpluskeptguaranteed.Keywords:domesticallyproducedcarsconsumersurplusvaluecreatingtheory1.Maintheoriesusedinthisarticle1)ValuecreatingtheoryAccordingtotheValuecreatingtheory,ifafirmwantstogainthecompetitiveadvantageoverhiscomp
6、etitors,itshoulddobetterthanthelatterincreatingvalue.Createdvalueisequaltoconsumerperceptiblevalue(B)minusmanufacturercost(C).Perceptiblevalue,theproductcontainedisavaluethatrecognizedbytheconsumer.Whensomeonepurchaseaproduct,theprice(P)thatconsumerpaidformustbelowerthantheper
7、ceptiblevalue.Thedifferenceiscalledconsumersurplus(B–P).Whenpurchasinggoods,consumers²willchoosetheonewiththebiggestconsumersurplus.Owingtothis,manufacturersneedtobringthesatisfactoryconsumersurplustoconsumers.Thecreatedvaluemustbedistributedbetweenconsumersandthemanufacturers
8、.Themanufacturerprofit(P–C)representsthevaluethatthemanufactu